DESKTOP PUBLISHING Introduction to Type
Topics to discuss How type is presented Basic design principle C.R.A.P. and type
Units of measure Points are used to measure type Measure from the top of the ascender to the bottom of the descender How type is presented BACK
Units of measure: points kj How type is presented 2 inches 144 points
Leading Space between the lines can be altered so that a given amount of type will take up less, or more space. Standard leading is 5-10 percent over the size of the font
Leading Leading LEADING
Kerning Space between letters and words. Can be altered to spread out type for effect or to take up, or remove space.
Kerning This is normal kerning T h i s i s t y p e w i t h a l o t o f k e r n i n g
C. Contrast R. Repetition A. Alignment P. Proximity Basic design principle BACK
Contrast. • Variations in sizes, weights and fonts can all give contrast to a design. • Contrast can help guide the reader around a design. C.R.A.P. and type
Repetition. • Repetition within a document can help connect things that go together.
Alignment. Lining up objects can help help provide order to a design
Proximity. Object placed near one another provides the logical connection that the items are of the same group. BACK