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Desktop Publishing

Business Cards. Desktop Publishing. Your own footer. Your Logo. Objectives. Creating a Business Card. Students will:. Describe an effective business card. 1. Illustrate an effective business card. 2. Criticize business cards. 3. Your Logo. C.R.A.P. Principles. Alignment.

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Desktop Publishing

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  1. Business Cards Desktop Publishing Your own footer Your Logo

  2. Objectives Creating a Business Card Students will: Describe an effective business card 1 Illustrate an effective business card 2 Criticize business cards 3 Your Logo

  3. C.R.A.P. Principles Alignment • A visual connection is achieved through proper text and graphic alignment. • Every element of a business card should connect with another element. The human eye naturally follows an invisible line where text and graphics are aligned on the card.

  4. Alignment Scattered Alignment Right Justified Alignment Shows an invisible line for the eye to follow, and gives a sense of unity and organization. The text corresponds with the image and the information is easier to read. • The text is difficult to read over the image. • The contact information is hard to find. • The design is messy and unbalanced.

  5. Alignment Don'ts • Don’t use more than one type of alignment (left, center, or right) per business card unless it enhances your design. • Don’t place elements anywhere and everywhere. • Don’t always use centered alignment. Try using various left and right alignment styles for a more interesting look.

  6. C.R.A.P. Principles Contrast • Contrast happens when element styles differ. Style elements should be similar, OR completely different! • To achieve perfect contrast on your business card, work with these style elements: colors, form, size, weight, and white space.

  7. Contrast Little Contrast More Contrast

  8. C.R.A.P. Principles Proximity • Proximity is all about grouping related items together to form relationships. Title elements, business language, and contact information in separate blocks within your business card.

  9. C.R.A.P. Principles Repetition • For a unified and visually appealing business card, it is important to repeat aspects of your design. • Design elements that may effectively be repeated including: images, type, lines, bulleted lists, bolding, shadows, formats, and colors. These elements strengthen.

  10. Repetition This business card example repeats the same typeface for the title, the subtitle, and the contact information. The only contrasting typeface is used in the tagline. There is also repetition in the business name as associated with the image.

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