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Using Blogs Effectively Within Your Library Case Study 1: The UK Web Focus Blog

http://www.ukoln.ac.uk/web-focus/events/conferences/ili-2007/masterclass/. Using Blogs Effectively Within Your Library Case Study 1: The UK Web Focus Blog. Acceptable Use Policy

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Using Blogs Effectively Within Your Library Case Study 1: The UK Web Focus Blog

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  1. http://www.ukoln.ac.uk/web-focus/events/conferences/ili-2007/masterclass/http://www.ukoln.ac.uk/web-focus/events/conferences/ili-2007/masterclass/ Using Blogs Effectively Within Your Library Case Study 1: The UK Web Focus Blog Acceptable Use Policy Recording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised. Brian Kelly UKOLN University of Bath Bath, UK B.Kelly@ukoln.ac.uk Resources bookmarked using ‘ili2007-blog-masterclass' tag UKOLN is supported by: This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)

  2. Contents Case Study • Introduction • Case Study 1: The UK Web Focus Blog • Background • Launching • Sustaining • Learning • Reasons For Having a Library Blog • Approaches to Providing a Blogging Services • Institution Barriers • Addressing the Barriers • Sharing Best Practices • What Next?

  3. Background Case Study • UK Web Focus blog • Launched on 1 Nov 2006, following comments at ILI: It was rather embarrassing to be singled out as the only non-Blogging speaker in a Web 2.0 session at ILI 2006 conference! • Chose WordPress (hosted): • Popular • In-house technical expertise not needed • Avoided possible doubts over content & workflow • Still happy with it • Widgets are useful (but would like greater flexibility) Example of sidebar blog widgets (many are available)

  4. Launching (1) Case Study • The initial posts: • Explained blog’s scope, rational and scope • Ensured there was documented policy • Got reader’s on my side

  5. Launching (2) • Once I’d got some readers I ask them what I should do next: • Invite comments • Respond to comments • Comments on other peoples’ blogs • This is approach which is still being taken (901 comments on 237 posts) • Thoughts: • Blogging, in this context, is about discussion and engagement. It’s not about publishing and workflow. http://ukwebfocus.wordpress.com/2006/11/06/scope-rationale-and-policy-for-this-blog/

  6. Launching (3) • But how did people find the blog to start with (especially as there was a sort launch): • Web 2.0 gurus (Paul Miller, Phil Bradley, Karen Blakeman) used their search skills (automated alerts for ‘UKOLN’, ‘JISC’, etc. keywords) • They blogged about my blog • I got traffic from them – which was sustained http://ukwebfocus.wordpress.com/2006/11/12/blog-statistics-2006-11-11/

  7. Monitoring (1) Case Study • The Technorati search engine can provide valuable information related to your blog: • Who has linked to one of my posts? • What are they saying? • This information can be valuable: • If they’ve linked to me, I might be interested in their blog • I can respond to their comments http://www.technorati.com/search/ukwebfocus.wordpress.com

  8. Monitoring (2) • Technorati can also provide information about your blog: • What is its ranking and authority? • Who has added it as a favourite? http://www.technorati.com/blogs/ukwebfocus.wordpress.com Authority: number of blogs linking to a your blog in the last six months Rank: how far you are from the top (the smaller your rank, the closer you are to the top).

  9. Monitoring (3) • Blotter provides an automated graph of your Technorati statistics • Useful tool • Helps spots unexpected peaks and troughs • Such objective statistics may be useful: • For spotting trends • For gaining an understanding of how blogs work • For making comparison with one’s peers • For getting statistics at little effort for reporting purposes • But there are also many limitations (blogs may have focussed audiences, blog aggregation, statistics may be flawed, …)

  10. Learning • What have I learnt: • Writing: use of a conversational writing style makes it easy to write. Blog provides a valuable tool to document & share ideas & get feedback  • Open comments: helps to get feedback with a barrier to user, but … • Blog comment spam: can be a problem, so an automated spam filter is needed. • Maximising impact: is important for me, so making information available in many places is valuable (even if this skews statistics) • Blended blogging: is great – blog on topic before talk and get suggestions; blog afterwards and get feedback  • Widgets: can enrich the blogging environment

  11. Questions • Any questions?

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