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Drew Phillips CMC 100-2

Masculinity in Male Viewed Magazines. Drew Phillips CMC 100-2. Thesis. This paper will argue that advertisements in publications appealing to men are developed through the individual (what a man looks like), the setting (where a man exists), and the copy (what defines a man). . People.

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Drew Phillips CMC 100-2

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  1. Masculinity in Male Viewed Magazines Drew Phillips CMC 100-2

  2. Thesis • This paper will argue that advertisements in publications appealing to men are developed through the individual (what a man looks like), the setting (where a man exists), and the copy (what defines a man).

  3. People • Are there people present in the ads? • Why or why not are there people in the ad? • Are there only men, only women, or both? • How does it pertain to masculinity?

  4. Setting • Where is it set? • Is it outdoors? • Is it isolated? • What are the surroundings like? • Does it pertain to masculinity?

  5. Masculinity? • Is there masculinity present in the majority of the ads in a male viewed magazine. • In what cases does the people and setting in an ad produce a masculine ad.

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