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Navigating the Competitive Landscape of the Lodging Industry: A Focus on Starwood Hotels

The lodging industry is highly competitive and dynamic, with companies like Starwood Hotels leading the charge. With nearly 1,200 properties globally, Starwood offers renowned brands such as St. Regis, Westin, and Sheraton. This analysis delves into the industry's competition, the impact of the internet on buyer power, and the strength of Starwood's loyalty program, SPG. While the industry faces challenges like economic fluctuations and evolving travel patterns, new opportunities arise with the growing global travel demand and mega travelers.

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Navigating the Competitive Landscape of the Lodging Industry: A Focus on Starwood Hotels

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  1. Sarah WeatherburnMod 1 Lodging Industry – Starwood Hotels

  2. Lodging Industry NisiyamaOnsenKeiunkan World’s oldest hotel Located in Japan http://www.guinnessworldrecords.com/records-1/oldest-hotel/

  3. Industry Competition • Highly competitive • Internet – Pros & Cons • Customer Service • Unique Services

  4. Buyer Power • Increased Buying Power (Internet) • Internet Businesses that Bargain for Consumers

  5. Supplier Power • Not a particular threat except in labor • Supplies are easy to obtain through internet

  6. Threat of Substitution • Hotels Everywhere • Variety of Prices & Service Levels

  7. Threat of Entry • Differentiation : Is it possible?

  8. Starwood Hotels Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world. -Nearly 1,200 properties in 100 countries and 171,000 employees -Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. -Industry’s leading loyalty programs, Starwood Preferred Guest (SPG) http://www.starwoodhotels.com/corporate/about/index.html

  9. Starwood Hotels Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world. -Nearly 1,200 properties in 100 countries and 171,000 employees -Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. -Industry’s leading loyalty programs, Starwood Preferred Guest (SPG) http://www.starwoodhotels.com/corporate/about/index.html

  10. Competitiveness Based on Quality and Consistency of: • Rooms • Restaurant and Meeting facilities and services • Attractiveness of Locations • Availability of a global distribution system • Price • Ability to earn and redeem loyalty Program points. http://www.sec.gov/Archives/edar/data/316206/000119312513069572/d450314d10k

  11. Strengths • Intellectual Property (Brands, Trademarks) • Mixed use Hotel Projects (residential component) http://www.sec.gov/Archives/edar/data/316206/000119312513069572/d450314d10k

  12. Weaknesses • Costs and administrative burdens • Disputes with owners of properties http://www.sec.gov/Archives/edar/data/316206/000119312513069572/d450314d10k

  13. Opportunities Revolution in Global Travel • Regional Travel patterns are evolving • Rise of the “Mega Traveler” • 3 billion people entering the global economy http://starwood.q4web.com/files/doc_downloads/investor_day/1%20-%20Shareholder%20Value%20Creation%20and%20Strategy%20and%20Outlook.pdf

  14. Threats • Changes in economic conditions • Cyclical over-building in the hotel and vacation industries • Changes in travel patterns • Financial condition of the airline industry • Foreign Exchange Fluctuations http://www.sec.gov/Archives/edar/data/316206/000119312513069572/d450314d10k

  15. Sources • www.sec.gov • www.guinessworldrecords.com • www.themarketplaceoflife.blogspot.com • http://starwood.q4web.com

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