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Supporting New Business Imperatives Creating a Framework for Interoperable Media Services ( FIMS ) PowerPoint Presentation
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Supporting New Business Imperatives Creating a Framework for Interoperable Media Services ( FIMS ). The Current Media Landscape. Rapidly changing demands from consumers Multiple types of content and delivery platforms Increasingly sophisticated expectations Business model needs to be:

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slide1

Supporting New Business Imperatives

Creating a Framework for Interoperable Media Services (FIMS)

the current media landscape
The Current Media Landscape
  • Rapidly changing demands from consumers
    • Multiple types of content and delivery platforms
    • Increasingly sophisticated expectations
  • Business model needs to be:
    • Easily adaptable to sustain growth and increase profitability
    • Supportive of content creativity and innovation
    • Nimble to respond to accelerating rates of change
current business demands
Current Business Demands
  • Faster introduction of new and innovative services
  • Speed of content delivered to non-linear platforms
  • Rich metadata to enable second screen applications
  • Analysis of large amounts of data for future strategic planning
current business demands1
Current Business Demands
  • Rigorous management of data for content and rights usage
  • Unified business and media processes
  • Efficient, flexible use of media supply chain resources
  • Adhering to contractual requirements of channel partners
content distribution requires
Content Distribution Requires…
  • Multiple versions for different:
    • Regulatory environments
    • Regional and cultural audiences
    • Distribution mechanisms
    • Delivery devices
  • Integrated supply chain processes for
    • Video and audio formats
    • Descriptive and technical metadata
    • Languages, subtitles, captions…and more
today s technology
Today’s technology
  • Resources are “locked” within the system
  • Highly customized with proprietary interfaces
  • Difficult to extend or adapt to new requirements
  • Very difficult to monitor utilization
  • No links to existing business systems or process management
  • Reliant on staff with specific broadcast skills
rapid change requires flexibility
Rapid Change Requires Flexibility
  • Future platform must
    • Suit an agile business environment, using lower-cost commoditized IT technology where possible
    • Allow for seamless addition or adaptation of new services
    • Facilitate a low “cost of entry” into new revenue areas
    • Be easily scalable
    • Quickly redeploy assets to the most successful and profitable environments
    • Ensure efficient use of technical resources
    • Drive toward modest operational expenditures rather than large capital expenditures
a new approach for media service oriented architecture
A New Approach for Media:Service-Oriented Architecture

FIMS: A joint initiative created by the Advanced Media Workflow Association and the European Broadcasting Union

  • A proven approach in many industry sectors
the fims concept
The FIMS Concept
  • Media Supply Chain Workflow
      • Centralize decision-making and business processes
      • Provide a flexible platform to adapt to new business requirements
  • Reduce reliance on proprietary solutions
      • Expose closed systems as services
      • Allow workflow to dictate infrastructure and technology instead of the other way around
  • Speak the same language
      • Leverage a standard interface across media services
how can fims adoption help
How can FIMS adoption help?
  • Prioritizes operations that are mission critical
  • Allows for flexibility in system architecture design
  • Allows for tasks to occur in parallel increasing resource utilization
  • Allows adoption of new workflows to be scaled to suit the business or investment
  • Services are only called upon when needed and released when not in use
how to move to a fims system
How to move to a FIMS system?
  • A FIMS implementation can be large or small
  • Your whole workflow need not be FIMS compliant
  • Identify the “problem areas” in your processes
  • Draw on the experience of other media organisations and independent advisors
  • Choose one that is easy to implement and will deliver good returns
business benefits
Business Benefits
  • A media supply chain that is more responsive to consumers’ needs and competitors’ activities
  • Highly efficient media production becomes more achievable
  • Supports business continuity by facilitating easier control of resources and contingency planning
financial benefits
Financial Benefits
  • Improved Return on Investment:
    • Ability to pilot new channels and services at lower risk / lower costs
    • Reduce costs of integration of new business and technical systems
    • Transition from high capital investment to lower operational expenditures
    • Use off-the-shelf components that can be easily replaced or re-configured
operational benefits
Operational Benefits
  • Workflows can be modified more quickly
  • Migration path from existing workflows
  • Improved utilization of resources / reduced bottlenecks
  • Human resources only used where people are really needed
  • Can capitalize on expanding pool of experienced IT resources
technology benefits
Technology Benefits
  • Capitalizes on file-based workflows
  • Removes reliance on proprietary solutions
  • Makes “best of breed” designs easier to incorporate
  • Flexibility and scalability
  • Ease in installation of / modification of services
  • Ability to test new services using resources in the cloud
fims in action
FIMS in Action

Media companies using FIMS or with pilot studies:

  • Bloomberg
  • CBC Radio Canada
  • Deutsche Welle
  • HBO
  • RAI
  • RTP
  • Turner Broadcasting System Inc.
summary
Summary
  • FIMS is a groundbreaking but very achievable change in infrastructure and media processing
  • FIMS promises many benefits in business agility and efficiency
  • FIMS activities will track real world media business needs but…

Media industry input on FIMS activities is vital

  • Learn more about the FIMS Business Board and Technology Board at www.FIMS.tv