Basic Building Blocks for Logo Design - PowerPoint PPT Presentation

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Basic Building Blocks for Logo Design

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  1. Basic Building Blocks for Logo Design Artwork enhances the understanding of the publication

  2. Design a Logo • Create a logo design or custom illustration with simple lines and shapesThe basis of many a logo design and graphic image are simple geometric shapes – • lines, circles, squares, and triangles.

  3. Design a logo • Even the graphically-challenged can create great graphics for logos, newsletters, fliers, or web pages using these basic building blocks • In logo design, simplicity is a good thing. • Discover ways to use simple shapes in logo design and creating other custom graphics.

  4. LINES • Lines come in a variety of shapes and sizes. Don't get stuck in a rut. • Vary the thickness of the lines. • Make lines of dots, dashes, or combinations. • Look at the patterns that a series of lines make. • Use lines to direct eye flow.

  5. Lines Use lines to form barriers. Use lines to indicate connections. Use lines to show movement.

  6. Simple logos

  7. Mix lines and shapes in logo design • You don't have to know how to draw to create some seemingly complex illustrations. The logo designs and graphics shown here use only lines, circles, squares, triangles, and text. • A circle, a triangle, a square and a curvy line make a nice balloon. Repeat it a few times, changing the color and add a triangle bow.

  8. Mix Lines and Shapes • A checkerboard of squares is a versatile pattern. It could be a tile floor, a racing flag, or, as seen in the illustration, a tablecloth. • Use circles, squares, triangles to build logo designs.

  9. Group and position IPOD IPOD IPOD IPOD

  10. Group • Use layers • Order • Resize • Rotate object

  11. Shapes

  12. Shapes • Everything has a shape but the basic shapes of circles, squares, and triangles can be very effective in logo design, in part because of their simplicity. • The circle is protective or infinite. • The square denotes stability, equality, and honesty. • The triangle suggests tension or conflict or action. • There are so many things you can "draw" using only circles, squares, or triangles.

  13. Shapes • Group several together to form interesting patterns. You can make one shape from another. • Alternating direction or color, disrupting a pattern with another shape or a shape out of alignment can add interest or suggest abstract ideas.

  14. Shapes • A triangle alone or a series of overlapping ones can "point" in one or more directions. • Replace letters in a word or name with shapes that suggest those letters. A triangle for A or V is obvious. Less obvious is the E made of squares • Logo designs don't need to be elaborate -- and usually work best when they are kept simple. So simple shapes work beautifully.

  15. Draw perfect shapes • Use shift key for straight lines • Ctrl will center the object

  16. Options • Fill with color • Shade pattern • Transparency • Bring to front

  17. Grouping Objects • Grouping objects turns several selected objects into a single object • A grouped object can be ungrouped to return it to its original components

  18. Grouping Objects (cont.) Grouped objects Ungrouped objects