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HOW TO DEFINE YOUR TARGET AUDIENCE

Understanding and effectively targeting the right audience is of paramount importance for any business or organization. The target audience plays a vital role in shaping marketing strategies, product development, and overall business success.

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HOW TO DEFINE YOUR TARGET AUDIENCE

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  1. TRIGGER.DIGITAL TARGET AUDIENCE HOW TO DEFINE YOUR TARGET AUDIENCE

  2. WHAT IS THE TARGET AUDIENCE? The target audience refers to a specific group of people or individuals that a business or organitation aims to reach and engage with through its products, services, or marketing efforts. It is a strategically defined segment of the population that possesses certain characterstics, intrest, behaviours, or demographics that align with the objectives and offrings of the business.

  3. IMPORTANCE OF TARGET AUDIENCE Understanding and effectively targeting the right audience is of paramount importance for any business or organitation. The target audience plays a vital role in shaping marketing stratigies, product devlopment, and overall business sucess.

  4. ABOUT BRAND LOYALTY Brand Loyalty has never been more crucial — and to attain brand loyalty, you’ll have to know your audience. Here are our top steps for learning about your brand audience and truly testing who to serve ads and sell to in 2020.

  5. Ways to discribe Target Audience • Invest in Consumer Psychology • Do You Know Your Audience? Test and Test Again • Optimizing Audiences through Facebook Ads • Building Interest Audiences • Cultivate Loyalty • Know Your Audience with Data

  6. Invest in Consumer Psychology Before we can truly target and test messaging on potential audiences, we have to get inside a consumer’s mind. Investing in consumer psychology studies is the best way to do so. Consider sending a consumer survey to your past purchasers. Ask them not only about the products they’ve purchased but also about what new products or services they enjoy from your brand. Finally, surveys and focus groups can also give you vital information on what could potentially make your consumers convert. Are they enjoying higher-ticket items? Or items that were put on sale recently? Use consumer psychology methods such as consumer surveys and focus groups to better orient your audience targeting.

  7. 2. Do You Know Your Audience? Test and Test Again Having conducted thorough consumer psychology research, whether through focus groups, surveys, or data analysis, you now possess a solid understanding of the individuals who may genuinely appreciate your brand and products. The next step is to validate your hypotheses, and although it comes at a cost, one of the simplest methods to achieve this is through Facebook ads. In the third quarter of 2019, a staggering 7 million active advertisers utilized Facebook ads, highlighting its dominance as a valuable advertising platform that provides valuable insights into target audiences.

  8. 3. Optimizing Audiences through Facebook Ads Firstly, start by creating a Facebook ads account and linking it to your official brand pages on Facebook and Instagram. Make sure to include your approved payment method on the account. Next, collaborate with your creative branding team or create compelling product or service ads yourself. Highlight your most popular offering and showcase its effectiveness through video and image ads.

  9. 4. Building Interest Audiences Instance, if you believe that individuals who enjoy exercise and sports might be interested in purchasing your electric blender, create an ad set targeting people with interests in fitness, sports science, workouts, powerlifting, soccer, basketball, and so on. Make sure to exclude each interest from ad sets 1-4 in ad set 5, and vice versa. By excluding these interests, you can accurately test and determine which interests perform better for your brand.

  10. 5. Cultivate Loyalty Establishing a strong community and fostering loyalty is crucial for long-term business success. One effective approach is to create a Facebook group or initiate open-ended discussions and threads on your social media channels. To engage people and encourage conversations on your platforms, it is essential to understand what individuals are seeking in relation to your brand.

  11. 5. Know Your Audience with Data Gaining insights about your audience doesn't have to be a costly endeavor. Start by engaging with your existing customers to gain a deep understanding of their consumer psychology and formulate hypotheses about what motivates them to make purchases on your website or in your physical store. To test these hypotheses, leverage Facebook ads to target individuals who have demonstrated interest in competitors or similar niche markets.

  12. FOLLOW US www.trigger.digital www.facebook.com/triggerdigitalmedia www.linkedin.com/company/trigger-digital/

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