Target Audience!!!. What it is? How do you identify it? Why is it needed?. Target audience is a very important concept, as it is the group of people at whom a product is aimed.
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What it is?
How do you identify it?
Why is it needed?
some products are aimed
at people of a certain age.
Teenage magazines are a
good example of this
products may be aimed at either females or males or both
This can be a very influential factor on who buys a product. This is not only a question of the cost of a product but also what the product says about the wealth and income of the person