Target Audience!!! What it is? How do you identify it? Why is it needed?
Target audience is a very important concept, as it is the group of people at whom a product is aimed. • For a general product, such as a type of food eaten by a wide range of people, there would be a very large target audience.
Target audiences are usually defined by the group that a product is aimed at. There are many ways to describe a target audience, here are some:
geography • a local newsletter will appeal to a small group of people who, for example, live in a certain area
Age some products are aimed at people of a certain age. Teenage magazines are a good example of this
Gender products may be aimed at either females or males or both Vs.
Income This can be a very influential factor on who buys a product. This is not only a question of the cost of a product but also what the product says about the wealth and income of the person
educational background • a person’s level of education can influence how and what they buy. This is not always as clear cut as, say, the geographical factor, but can still be influential.
Right Quick Test • You are going to see 6 different web sites each will be on screen for 3 minutes, you are going to write down, what is the target audience and why you believe this to be so………GO!
Recycle GB wants the website to perform the following functions: • to inform people what they should recycle in each bin/box • to encourage people to recycle more of their rubbish • to involve young people early so they are more environmentally aware • to seek feedback from people about the website and how it could be improved.