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Traditional Market Segment

Traditional Market Segment. -Baker-. Market Sales. Market Share. Focus. Capacity Price Age Positioning Customer Awareness Costs. Capacity. Price. Age. Ideal age of 2 years Set the products performance and size ahead of the ideal Not a lot of change necessary

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Traditional Market Segment

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  1. Traditional Market Segment -Baker-

  2. Market Sales

  3. Market Share

  4. Focus Capacity Price Age Positioning Customer Awareness Costs

  5. Capacity

  6. Price

  7. Age • Ideal age of 2 years • Set the products performance and size ahead of the ideal • Not a lot of change necessary • Reduced R&D Costs • Don’t lose any time to market

  8. Positioning • Round 7 • Traditional Customer Buying Criteria • 1. Ideal Age = 2.0 • 2. Price $17.00 - 27.00 • 3. Ideal Position • Pfmn 9.2 Size10.8 • 4. Reliability 14000-19000

  9. Customer Awareness

  10. Costs

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