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Market Segment Analysis and Strategies for Business Growth

Understand industry trends and workforce logistics to identify market segments with high potential for growth. Learn effective strategies for reaching small businesses and enterprises to maximize selling efforts and build trust in the marketplace.

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Market Segment Analysis and Strategies for Business Growth

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Presentation Transcript

  1. Understanding the Market Segment Industry Analysis

  2. 3 Year Trend

  3. Workforce Logistics

  4. Market Segments Professional Hourly 23% Hourly 51% 26% Salary

  5. Market Saturation Partially Automated Manual 30% 40% 30% Fully Automated

  6. Market Segment Potential In 1,000’s

  7. 10 to 19 Employees • Over 90% of establishments • Difficult to reach 1.8 million establishments • Impossible to make a profit with $600

  8. 20 to 49 Employees • Has only 30% of the establishments as 10-19 • Nearly the same value opportunity • Still need to mitigate cost of sale

  9. 50 to 99 Employees • Relative Success

  10. 100 to 249 Employees

  11. 250 to 499 Employees

  12. 500 to 999 Employees

  13. Over 1,000 Employees

  14. Market Segment Potential In 1,000’s

  15. Advertising • Markets • Solutions for Small Businesses • Enterprise Solutions

  16. Solutions for Small Business • Goal • Minimize prospecting cost • Affordable strategies • Maximize selling effort • Professional literature • Collateral materials accomplish most of the selling

  17. Solutions for Small Business • Strategy • Cards • Payroll service relationships • Web links (updated web site) • Follow up with first class literature

  18. Enterprise Solutions • Goals • Advertise a national and professional image • Build confidence and trust in the market place • Communicate our technology edge

  19. Enterprise Solutions • Strategy • Case studies • White papers • More trade shows • Executive Briefings • Professional collateral material • Competitive implementation services

  20. What Industry Are You In? • Time and Attendance • Time & Labor • Labor Management • Front line labor management • Employee Relationship Management (ERM)

  21. Implementation Web Project Manager Integration Sales BA/AE Purchasing Maintenance Installation Training User Community

  22. Why Implement Services?

  23. Employee Self Service

  24. Manager Self Service *Workforce planning is a strategic application

  25. Value of Self Services

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