Enhancing Online Retail Using User Review Technology: Theory, Models, and Future Prospects

Mar 02, 2025

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Explore the theory and business models behind user reviews in online retail, examining the role of technology in reducing perceived risk. Learn about the Prospect Theory and how it supports online consumer choices, with a focus on accuracy, effort, and information completeness. Discover the impact of user reviews on decision-making, problem-solving, and time constraints in a rapidly evolving digital marketplace. Delve into the realm of virtual communities and blog functions to understand the power of online user feedback. Consider the future of retailing on the internet and the potential for leveraging user reviews to enhance consumer experiences.

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Enhancing Online Retail Using User Review Technology: Theory, Models, and Future Prospects

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