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Web Technology and City Apps: Feasibility of Strategies for IT Innovation in Local Governance

Web Technology and City Apps: Feasibility of Strategies for IT Innovation in Local Governance. Don Casler Katie Schade. Executive Summary. Lebanon’s goals Enhance citizen-govt communication Optimize web interface/integrate mobile apps Increase website viewership and application use

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Web Technology and City Apps: Feasibility of Strategies for IT Innovation in Local Governance

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  1. Web Technology and City Apps: Feasibility of Strategies for IT Innovation in Local Governance Don Casler Katie Schade

  2. Executive Summary • Lebanon’s goals • Enhance citizen-govt communication • Optimize web interface/integrate mobile apps • Increase website viewership and application use • Considerations • Official overarching strategy • Specific options for expanding digital tech usage

  3. IT in Local Government • E-Government • eAdministration: improvements in internal processes (e.g., Integration of documents) • eCitizens: rapid and widespread dissemination of information (e.g., “Open data”) • eSociety: improved citizen participation in the democratic process (e.g., Online surveys)

  4. Stages of E-Government • 1. Website Presence • 2. Interaction and Communication • 3. Transactional • Lebanon is here: citizens can transact government business online • 4. Transformational • Interactive, open source wireless and smartphone applications

  5. State of the City • Lebanon has robust IT department for its size and geographic location • Significant online presence • Active on Twitter and YouTube • Private, in-house IT service • *Strong base from which to expand

  6. Innovative Practices • 1. Strategic Plan: “living documents” aligned with administrative and community needs • 2. Coordinated Governance: Chief Information Officer (CIO) and advisory committee • 3. Model Web-Based Presence: comprehensive and accessible

  7. “Model” Presence • Citizen Engagement: information is a two-way street • Open Government: access to data • Online/Mobile Service Delivery: seamless integration with various platforms

  8. Case Studies: Montgomery County, MD • Strategy: organizational “umbrella” to oversee all department-level projects • Web presence • accessMontgomery • dataMontgomery • engageMontgomery • mobileMontgomery

  9. Case Studies: Rockville, MD • Strategy: five-year plan, concrete vision • Web presence • Online “dashboard” • VPN • GPS tracking • Interactive voice

  10. Case Studies: Gilbert, AZ • Strategy: formal organizational structure • Web presence • Open Government • “Digital newsroom” • “Three clicks or less” • Access & Engagement • Free WiFi • Expansion of social media

  11. Case Studies: Chesterfield County, VA • Strategy: steering committee with citizen members • Web presence • Personalized user experience • Live stream of county board and commission meetings

  12. Options for Lebanon • Strategic: create a “master plan” • Short and long-term goals • CIO: designation and responsibilities • Policy: apply “best practices” • Reporting services • Website as aggregator • Enable users to customize experience • More aggressive use of social media

  13. Best Policy Practices • Citizen Engagement • Email subscription service (Berlin, Claremont) • Image-heavy Facebook page (Berlin) • Compartmentalized Facebook pages (Keene) • Front page that publicizes city events (Nashua)

  14. Best Practices, continued • Open Government • Town Meetings recorded and uploaded (Keene) • Online/Mobile Service Delivery • Online volunteer and donation opportunities (Manchester) • Digitized services (Dover) • Website pushes visitors toward information they need most and service tools (Claremont, Concord, Nashua)

  15. Implementation Challenges • Constituent access to technology • WiFi • Multiple platforms • Overall user-friendliness • Increasing scale • Managing communication • Consistency of message • Regularity of updates

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