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Transforming TV advertising into something extraordinary

Transforming TV advertising into something extraordinary. Xbox Live connects your audience to TV that sees and listens. Xbox 360: world’s best-selling console in 2011 40 million active Xbox LIVE users. 90 top-tier entertainment apps and more than 200,000 premium movies and TV shows.

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Transforming TV advertising into something extraordinary

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  1. Transforming TV advertising into something extraordinary Xbox Live connects your audience to TV that sees and listens. • Xbox 360: world’s best-selling console in 2011 • 40 million active Xbox LIVE users 90 top-tier entertainment apps and more than 200,000 premium movies and TV shows. #1 selling console in 2011 based on publically-reported WW sell-in data for competitors - February 2012; all other data source MSFT Jan 2012 Audience Engagement Impact CHEAT SHEET ARE YOU A PUB QUIZ PRODIGY? Get involved with the @MSAdvertisingUK#MSAPubTwiz! Follow #MSAPubTwiz on Sept 27th @12pm by tweeting answers to a few digital/ marketing questions. WIN* a £200 bar tab, an Xbox 360 & ultimate agency glory! *T&Cs apply advertising.microsoft.com/uk/xbox-advertising 5.1M Xbox LIVE UK users Screen Digest 76% 65% 51% 40% 39% male Aged 15-34 married or live with partner have kids explore advertising content regularly on Xbox LIVE talk about brands seen on Xbox LIVE with different people voice chat with other gamers whileplaying games (UK) More than 4 million messages sent between Xbox LIVE members daily (WW) More than a gaming platform 33% Growing entertainment usage has: DoubledYoY with 300m hours spent on video apps per month (WW). Kinect broadens the appeal of Xbox LIVE to more users…* 2.2min 52% 53% 47% 2.5hrs Aged 35+ Have kids at home female * TGI GB Net 2011 Q3 (April 2010-March 2011) BDRC Continental Research for Xbox 360 (Spring 2011) BDRC Continental Research for Xbox 360 (Spring 2011) UK

  2. Xbox LIVE: the Entertainment Hub delivering a premium connected TV experience. Is engagement your client’s hot button? Want to increase the reach of your TV ad campaign with your existing creative? Looking to make TV ads truly interactive? Achieve amazing results in your response campaigns Click to Video Branded Destination Experience Click to Marketplace NUads™ • Plays full HD on biggest screen in the house • Easy to implement – live in 3 working days • Great user experience – Sits alongside content and is user initiated • Allows brands to engage with consumers to collect real time feedback using voice and gesture • Easy to implement – the Xbox LIVE team will take your existing TV ad and make it interactive • Immersive branded microsites with innovative content’ • Production and development costs are built in - you pay for the media spend • Easy to implement – live in 3 working days • Drive downloads of trials, video and gaming content to a broad audience of entertainment consumers Did you know you can: Pre Roll Coming Soon – Internet Explorer for Xbox • Send email • Brand Avatar clothing • Deliver sweepstakes • Do postcode locators • Brand mini games • Great selection of premium content • Non skippable ads – 100% completion rate always delivered • Great browser experience available on the biggest screen in the house • Allows brands to leverage their web assets in a Branded Destination Experience • Uses HTML5 - No need to adapt web pages to Xbox Sponsorship Roadblocks • Increase the impact of your campaign with 100% SOV on channels or peak time • Flexible for your needs: compatible with Click to Video, BDE, Marketplace or Apps • Associate your brand with some of the hottest new games & entertainment releases • Drive ‘media firsts’ with innovative programs like Kinect Nat Geo TV or Forza Horizon & upcoming LIVE Events.

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