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STA. CRUZ, TALICUD PRIDE CAMPAIGN Pre-test results

STA. CRUZ, TALICUD PRIDE CAMPAIGN Pre-test results. ABUNDANG ISLA! (plentiful/abundance Island/place) ATIMANA HIGALA! (friends, protect it or take good care of it). Comments on the Slogan. -Easy to understand - Friendly message -Appealing -Nice to hear someone appreciated the place

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STA. CRUZ, TALICUD PRIDE CAMPAIGN Pre-test results

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  1. STA. CRUZ, TALICUDPRIDECAMPAIGNPre-test results

  2. ABUNDANG ISLA! (plentiful/abundance Island/place) ATIMANA HIGALA! (friends, protect it or take good care of it) Comments on the Slogan -Easy to understand -Friendly message -Appealing -Nice to hear someone appreciated the place -The tagline implies more fishes

  3. Comments of the Logo -Majority choosen study 1 -Change the fins of the dugong -Change the color of the dugong -Give emphasis on the corals and fishes if position change the color of the middle wave -Go in the same position or circle -Change the swimmer into child who wear mask and snorkel -Change the position of the character -Put the mangrove and seagrass -Change the name of the campaign instead of Dapia change it to Sta. Cruz, Talicud since they have 2 MPA’s

  4. Comments on the Mascot -The snout is like a snout of a pig -Change the color of the dugong into the original color -Make the cap of the dugong bigger

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