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Sponsorship Opportunities February 23-26, 2012 | Orlando, FL

Sponsorship Opportunities February 23-26, 2012 | Orlando, FL. National Basketball Retired Players Association.

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Sponsorship Opportunities February 23-26, 2012 | Orlando, FL

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  1. Sponsorship Opportunities February 23-26, 2012 | Orlando, FL

  2. National Basketball Retired Players Association • Founded in 1992 by NBA legends and visionaries Dave Bing, Archie Clark, Dave Cowens, Oscar Robertson and the late Dave DeBusschere, the National Basketball Retired Players Association (NBRPA) is a non-profit association comprised of former professional basketball players from the NBA, ABA and Harlem Globetrotters. The NBRPA is led by CEO, Arnie D. Fielkow and an eleven person Board of Directors including Board President, Bob Elliott, Thurl Bailey, Otis Birdsong, Harvey Catchings, James Donaldson, Steve Hayes, Gregory “Bo” Kimble, LaRue Martin, Marvin Roberts, Danny Schayes, and George Tinsley. • The NBRPA’s mission is to develop, implement and advocate an array of programs to benefit its members, sponsors and the community. As ambassadors to the sport of basketball, the NBRPA promotes the game through clinics, camps and other grassroots initiatives in the US and abroad. • The NBRPA markets its charitable endeavors in the community through its’ Legends Care™ initiative. • “All-Star Weekend is something that our members, partners and sponsors look forward to with great anticipation each year. From our opening night reception through the highly acclaimed Legends Brunch on Sunday, it is our goal to ensure that our members, partners and sponsors enjoy and share in the weekend together. As an organization, it is our job to enhance the All-Star experience for our partners and sponsors, We accomplish that largely by engaging our members to host and interact with these groups.” • -- Arnie D. Fielkow Arnie D. Fielkow Chief Executive Officer

  3. NBRPA Core Assets

  4. NBRPA Membership The NBRPA’s membership includes 42 of the most iconic players in NBA history. Some of the latest additions to our growing membership: Michael Jordan | Alonzo Mourning | Robert Horry Muggsy Bogues | Sean Elliott | Jay Williams

  5. NBRPA National Locations and Chapter Cities The NBRPA’s membership is geographically diverse across the United States with concentrations in its’ national locations and chapter cities.

  6. NBRPA Member Demographics Midwest 23.32% East 18.69% West 26.81% South 31.18%

  7. Legends Care™ Legends Care™(501c3) is the charitable arm of the NBRPA. Legends Care is dedicated to youth programs and additionally addresses several social and economic issues facing our membership, the community and partners. The NBRPA specifically enhances youth programs, provides scholarships and delivers social responsibility.

  8. Partnering With The NBRPA Partnering with the NBRPA can provide your company/brand with a variety of opportunities during All-Star Weekend and beyond:

  9. Schedule of Events The NBRPA will play host to 200+ NBA Retired Players during All-Star Weekend in Orlando, FL from February 23-26, 2012. With a myriad of activities, many of them new including the NBRPA’s Black History Day at All-Star Weekend, the NBA Retired Players will enjoy the host city and work with our partners and sponsors to build brand and local market awareness. All-Star Weekend Event Overview *Schedule and events subject to change

  10. All-Star Weekend Celebrity Golf Challenge The NBRPA Orlando Chapter will tip off the 2012 All-Star Weekend on February 23th with the All-Star Weekend Celebrity Golf Challenge. Basketball legend Alonzo Mourning will serve as the benefit host. A who’s who list of NBA Retired Players and celebrities may include Elgin Baylor, George Gervin, Artis Gilmore, Moses Malone and many others. The Grand Cypress Golf Club which boasts 45 holes of Jack Nicklaus Signature-designed golf will play host to the event and will prove to be challenging and a beautiful setting for the event. The All-Star Golf Challenge, which benefits Alonzo Mourning Charities, The NBRPA Orlando Chapter and Legends Care™, offers a unique opportunity to interact and play golf with the legends of the game. Each foursome will include at least one NBA player, Legend or a Celebrity. When: Thursday, February 23, 2012 Time: 12:00pm – 5:00pm Where: Grand Cypress Golf Club Attendees: 125+

  11. All-Star Weekend Celebrity Golf Challenge • NBA Retired Player • Participants Have Included: • Nick Anderson • Rick Barry • Elgin Baylor • Clyde Drexler • Julius Erving • George Gervin • Artis Gilmore • Moses Malone • Alonzo Mourning • Bo Outlaw • Scottie Pippen • Tree Rollins • Steve Smith • Kiki Vandeweghe • Jerry West • Jojo White • James Worthy • Sam Vincent

  12. All-Star Strike 300 Bowling Challenge The NBRPA will kick off the 2012 All-Star Weekend on February 23rd with the All-Star Strike 300 Bowling Challenge co-hosted by the NBA Legends, Women Standing Tall and invited NBA All-Stars and Rookies including Chris Paul, Paul Pierce, Rajon Rondo, Kyrie Irving and Kemba Walker. NBA Legends will team up with current NBA Stars and other Celebrities in an evening of bowling, cocktails and cuisine for worthy charitable causes. The All-Star Strike 300 Bowling Challenge, benefitting Women Standing Tall and Legends Care™, offers a unique opportunity to interact and bowl with the current and past Legends of the game. All sponsored lanes will include at least one NBA player, NBA Legend or a Celebrity. We welcome you to share in memorable night as NBA greats strive to raise funds and awareness. When: Thursday, February 23, 2012 Time: 7:30pm – 11:00pm Where: World Bowling Center Attendees: 250-350

  13. All-Star Legends Lounge The All-Star Lounge is the hub for all NBA Retired Players attending All-Star Weekend. Whether needing event information, picking up their tickets, or simply spending time talking with other NBA Retired Players and establishing relationships with our partners, the Lounge is where it all happens. The Lounge is also the primary showcase for our sponsors and the meeting point for celebrities in town for All-Star Weekend. A presence in the All-Star Lounge allows companies/brands to gain valuable brand exposure, create product placement opportunities, have direct access to the NBA Retired Players, capture media worthy photos and gifting opportunities for a who’s who list of NBA Retired Players and Celebrities. When:February 23-26, 2012 Time:Various Times per Day Where: Disney Swan Hotel Who: NBA Retired Players & Celebrities

  14. Legends Basketball Clinic • The NBA and WNBA Retired Players will host a private basketball clinic for youth basketball players from the Orlando metro area at Center Court at NBA Jam Session. The two groups will run the clinic, instructing the athletes on everything from ball handling, cutting and screening, to post play, shooting and rebounding. In addition, the NBA Retired Players will share their wisdom of the game and their experiences playing professionally. • This is a once-in-a-lifetime opportunity for the selected youngsters to learn from basketball greats in a private setting. Through our partners and sponsors, participants will receive gifts, basketball gear, snacks and beverages. When: Thursday, February 23, 2012 Time: 4:00pm – 6:00pm Where: NBA Jam Session Attendees: NBA/WNBA Retired Players and 50-80 student athletes

  15. NBRPA Celebrates Black History Month at All-Star Weekend The NBRPA Celebrates Black History Month on Friday, February 24th during All-Star Weekend. Through our partnership with Wells Fargo we have developed a day of education and discussion. The NBRPA will pay tribute to Black History Month by creating a day of education and reflection. The Legends will spend time in the community bringing awareness to the founding African American members of the NBA from Player to Coach to GM. A full slate of activities are scheduled beginning the Legends Care Music & Education Series to be conducted in a local Orlando area high school. The Legends Band will perform and share their experience as both musicians and former professional basketball players. The day will culminate with a round table event titled, Hardwood Pioneers Reflect. The round table may include Earl Lloyd (first African American player in the NBA), Wayne Embry (first African American NBA GM), Elgin Baylor, Rich Lapchick and others. • Legends Reception & Hardwood Pioneers Reflect • When: Friday, February 24, 2012 • Time: 4:30pm – 7:15pm • Where: Disney Swan Hotel • Entertainment: Legends Band • Attendees: 300-400 • Legends Care Music & Education Series • When: Friday, February 24, 2012 • Time: 10:00am – 12:00pm • Where: Local School TBD • Entertainment: Legends Band • Attendees: 100+ Students

  16. Legends Welcome Reception & Hardwood Pioneers Reflect • The NBRPA will host an exclusive one-hour reception for NBRPA members, their spouses, select sponsors and VIP guests. This reception is an ideal opportunity for our sponsors and partners to connect with each group in an intimate setting. The evening will continue with an integrated fan reception and then conclude with a historic thought provoking round table discussion with some of the most influential African American pioneers of the game of basketball. The evening will be a unique and fitting tribute to Black History Month.  • Each NBRPA member attending All-Star Weekend will attend this event as it is the official launch event of the weekend. The event will include cocktails and hors d'oeuvres in the company of Legends. When: Friday, February 24, 2012 Schedule: Private Member’s Reception – 4:30pm – 5:30pm Fan Reception – 5:30pm – 6:15pm Hardwood Pioneers Reflect – 6:15pm – 7:15pm Where: Disney Swan Hotel Entertainment: Legends Band Attendees: 300-400

  17. Legends Ladies Empowerment Event • The NBRPA and Wells Fargo Advisors will hold an exclusive event for the wives, significant others and family members of NBRPA members. This exclusive event is the inaugural Legends Ladies Empowerment Event. • The Legends Ladies Event offers an educational platform for the attendees. The event will include a special guest speaker and an educational discussion by Susan Inwood of Wells Fargo Advisors. This targeted event has been designed by Elaine Baylor, wife of NBA Legend Elgin Baylor. When: Saturday, February 25, 2012 Time: 4:00pm – 5:30pm Where: Disney Swan Hotel Key Note: TBD Attendees: 50-75

  18. Legends Brunch The NBRPA will hold their 13thannual Legends Brunch on All-Star Sunday. The private, invitation only event draws the game's legendary players. Past attendees have included a number of the NBA's 50 Greatest Players including: Kareem Abdul-Jabbar, Rick Barry, Elgin Baylor, Julius Erving, Moses Malone, Magic Johnson, Oscar Robertson, Bill Russell, Bill Walton and James Worthy just to name a few. This is the most sought after event of the weekend. No tickets will be sold - it’s strictly invite only. The Legends Brunch provides a great opportunity to reminisce with the greatest figures in sports history. When: Sunday, February 26, 2012 Time: 10:00am – 1:00pm Where: Bonnet Creek Hilton Entertainment: Legends Band Attendees: 1,200Media: Broadcast live on NBA TV

  19. Fire & Ice Benefit Party (All-Star Weekend Send Off Party) NBRPA Orlando Chapter will host the Official 2012 NBA All-Star SEND-OFF Party, Fire & Ice. The evening will benefit Rock Pink. Retired Players Rock Pink - A very pink night to remember featuring; celebrity guests, fire performance entertainment, live music, food, drinks and giveaways! Also available will be a wealth of material on breast cancer prevention. Pink attire is encouraged! • The evening offers sponsors a unique branding opportunity to promote their products or services as well as an association with the NBRPA’s Orlando Chapter. When: Sunday, February 26, 2012 Time: 10:00pm Where: Citrus Restaurant Entertainment: TBD Attendees: 400 - 500

  20. Legends Band™ In 2010, the NBRPA formed the Legends Band comprised of former NBA and WNBA players. The band has performed at the 2010 & 2011 NBA All-Star Weekend (Legends Brunch, broadcast live on NBA TV, and the NBRPA Welcome Reception). The band also performed at the Legends World Sports Conference and the Basketball Hall of Fame Ring Ceremony in 2010 & 2011. Sponsoring the Legends Band creates an opportunity to showcase your brand in a unique and entertaining way. Legends Band Members Anthony Avent, Vocals Thurl Bailey, Vocals Kym Hampton, Vocals Terry Cummings, Keyboards Howard Smith, Keyboards Andy Toolson, Keyboards Bob Elliott, Drums/Percussions Calvin Natt, Bass Guitar Luther Wright, Guitar Legends Band All-Star Weekend Schedule Friday, February 24th – Music & Education Series Friday, February 24th – Welcome Reception Sunday, February 26th– Legends Brunch Sunday, February 26th – Fire & Ice Party *Schedule subject to change

  21. All-Star Sponsor | $150,000 • Welcome Reception & Hardwood Pioneers Reflect • Twenty (20) VIP tickets • Logo placement on marketing materials and banner • Ability to give brief welcome address • Basketball Clinic • Ten (10) entries into the clinic • Logo placement on marketing materials & banner • Verbal recognition at the clinic • Ability to provide premium item for all participants • Legend Ladies Event • Six (6) entries for this event • Ability to provide premium item for all participants • Legends Brunch • One (1) table for ten people • Ability to meet the honorees • Autograph opportunity • Orlando Chapter Fire & Ice Party • Twenty (20) VIP tickets • Logo placement on marketing materials & banner • Verbal recognition at the event • All-Star Weekend Entitlements • Category exclusivity • Company name included in All-Star Weekend press release • Recognition in all media materials • Company name & logo included in marketing materials • Company logo included on All-Star Weekend credentials • Ability to reserve hotel rooms at the group rate (at your cost) • Three (3) months of website promotion on www.legendsofbasketball.com • Special NBRPA memorabilia gift • All-Star Celebrity Golf Challenge • Two (2) teams of four players • Choice of NBA/Celebrity to play with • Logo inclusion on sponsor banner/Step & Repeat • Sponsor recognition on one tee sign (1 hole) • Dinner and awards reception for all players • Gift bags for all players • All-Star Strike 300 Bowling Challenge • Two (2) teams of four players • NBA/Celebrity per lane • Logo inclusion on sponsor banner/Step & Repeat • Logo inclusion on your team lanes • VIP area access • All-Star Legends Lounge • Prominent sponsor booth or product showcase • Prominent logo placement on sponsor banner • Ten (10) passes per day (Friday-Sunday) • Ability to include a premium item in NBRPA gift bags * Events subject to change

  22. All-League Sponsor | $75,000 • All-Star Weekend Entitlements • Company name included in All-Star Weekend press release • Recognition in all media materials • Company name & logo included in select marketing materials • Ability to reserve hotel rooms at the group rate (at your cost) • Two (2) months of website promotion on www.legendsofbasketball.com • Special NBRPA memorabilia gift • All-Star Celebrity Golf Challenge • One (1) team of four players • Choice of NBA/Celebrity in your group • Logo inclusion on sponsor banner • Sponsor recognition on one tee sign (1 hole) • Dinner and awards reception for all players • Gift bags for all players • All-Star Strike 300 Bowling Challenge • Two (2) teams of four players • NBA/Celebrity per lane • Logo inclusion on sponsor banner/Step & Repeat • Logo inclusion on your team lanes • VIP area access • All-Star Lounge • Sponsor booth or product showcase, in a prime location • Prominent logo placement on sponsor banner • Eight (8) passes per day (Friday-Sunday) • Ability to include a premium item in NBRPA gift bags • Welcome Reception & Hardwood Pioneers Reflect • Ten (10) VIP Tickets • Prominent logo placement on marketing materials and banner • Verbal recognition at the Event • Ability to introduce an honoree • Basketball Clinic • Six (6) entries into the clinic • Prominent logo placement on marketing materials & banner • Verbal recognition at the clinic • Ability to provide premium item for all participants • Legends Ladies Event • Four (4) entries for this event • Ability to provide premium item for all participants • Legends Brunch • Six (6) tickets • Ability to meet the honorees • Autograph opportunity • Orlando Chapter Fire & Ice Party • Fifteen (15) VIP tickets • Prominent logo placement on marketing materials & banner • Verbal recognition at the event * Events subject to change

  23. All-Conference | $50,000 • All-Star Weekend Entitlements • Company name included in All-Star Weekend press release • Company name & logo included in select marketing materials • Ability to reserve hotel rooms at the group rate (at your cost) • Two (2) months of website promotion on www.legendsofbasketball.com • Special NBRPA memorabilia gift • All-Star Celebrity Golf Challenge • Two (2) player spots • Logo inclusion on sponsor banner • Sponsor recognition on one tee sign (1 hole) • Dinner and awards reception for all players • Gift bags for all players • All-Star Strike 300 Bowling Challenge • One (1) team of four players • NBA/Celebrity on lane • Logo inclusion on sponsor banner • Logo inclusion on your team lane • VIP area access • All-Star Lounge • Sponsor booth or product showcase, in a prime location • Logo placement on sponsor banner • Six (6) passes per day (Friday-Sunday) • Ability to include a premium item in NBRPA gift bags • Welcome Reception & Hardwood Pioneers Reflect • Ten (10) VIP tickets • Logo placement on marketing materials and banner • Verbal recognition at the Event • Basketball Clinic • Four (4) entries into the clinic • Logo placement on marketing materials and banner • Verbal recognition at the clinic • Ability to provide premium item for all participants • Legends Ladies Event • Four (4) entries for this event • Ability to provide premium item for all participants • Legends Brunch • Four (4) tickets • Autograph opportunity • Orlando Chapter Fire & Ice Party • Ten (10) VIP tickets • Verbal recognition at the event * Events subject to change

  24. Legends Band Sponsor | $50,000 Sponsoring the Legends Band gives your company tremendous exposure to a wide variety of audiences during All-Star Weekend, including a live performance on NBA TV. • Legends Ladies Event • Ten (10) VIP tickets • Verbal recognition at the event • Ability to provide premium item for all attendees • Legends Brunch • Six (6) tickets • Autograph opportunity • Orlando Chapter Fire & Ice Party • Four (4) VIP tickets • Ability to provide premium item for all attendees • Legends Band Entitlements • Brand company logo on band attire • Logo on the face of the drum set • Company name and logo included on Legends Band video reel • Prominent logo placement at each band performance • Photograph opportunities with the Legends Band • All-Star Weekend Entitlements • Category exclusivity for the Legends Band • Company name included in All-Star Weekend press release • Recognition in all media materials • Ability to reserve hotel rooms at the group rate (at your cost) • Special NBRPA memorabilia gift • All-Star Lounge • Sponsor booth or product showcase • Four (4) passes per day (Friday-Sunday) • Ability to include a premium item in NBRPA gift bags • Welcome Reception & Hardwood Pioneers Reflect • Ten (10) VIP tickets • Logo placement marketing materials and banner • Verbal recognition at the event • Ability to provide premium item for all attendees * Events subject to change

  25. All-Division | $25,000 • All-Star Weekend Entitlements • Company name included in All-Star Weekend press Release • Company name & logo included in select marketing materials • Ability to reserve hotel rooms at the group rate (at your cost) • Two (2) months of website promotion on www.legendsofbasketball.com • Special NBRPA memorabilia gift • All-Star Celebrity Golf Challenge • One (1) player spot • Dinner and awards reception • Gift bag • All-Star Strike 300 Bowling Challenge • One (1) teams of four players • NBA/Celebrity on lane • Logo inclusion on sponsor banner • Logo inclusion on your team lane • All-Star Lounge • Sponsor booth or product showcase, in a prime location • Logo placement on sponsor banner • Four (4) passes per day (Friday-Sunday) • Ability to include a premium item in NBRPA gift bags • Welcome Reception & Hardwood Pioneers Reflect • Six (6) VIP tickets • Logo placement on marketing materials and banner • Basketball Clinic • Two (2) entries into the clinic • Logo placement on marketing materials and banner • Ability to provide premium item for all participants • Legends Ladies Event • Four (4) VIP tickets • Ability to provide premium item for all attendees • Legends Brunch • Two(2) tickets • Autograph opportunity • Orlando Chapter Fire & Ice Party • Six (6) VIP tickets • Verbal recognition at the event * Events subject to change

  26. Custom Sponsorship Packages • Custom sponsorship packages are available. The NBRPA seeks to building lasting partnership with partners and will work to meet each partners goals • Let us know which of the below events and opportunities is most important to your company and we will jointly develop a package that reaches your goals and objectives. *Schedule and events subject to change

  27. CONTACT Scott Roskind Executive Vice President Marketing & Strategic Alliances W: 212.251.0368 C: 914.980.8431 sroskind@legendsofbasketball.com www.legendsofbasketball.com

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