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  1. SPONSORSHIP OPPORTUNITIES The 4th Luxury Super Car Event & Concours d’Elégance 22nd – 24th July 2009 The Hurlingham Club, London

  2. INTRODUCTION Now in its fourth year, Salon Privé is the UK’s ultimate Super Car Show and Concours d’Elégance. The three day event offers a unique opportunity to see the most exotic modern and vintage super cars in the world, with the exquisite and exclusive Hurlingham Club as a backdrop. A “Garden Party” atmosphere infuses the event during the day, and in the evenings, the stunning grounds and super cars are subtly lit, transforming the event into a magical spectacle. With its high profile guests and array of entertaining things to do, Salon Privé has rapidly become one of the most eagerly anticipated events on the English Social Calendar. Within London, there are few, if any, events that compare to Salon Privé for sheer luxury and spectacle, and at which companies or groups can arrange their own private entertaining.

  3. UNIQUENESS ONE OF LONDON’S MOST EXCLUSIVE ADDRESSES Set in 42 acres along the banks of the Thames in West London, The Hurlingham Club has been a bastion of English elegance and tradition since it was founded in 1869. Long-renowned for its privacy, exclusivity and long waiting lists, the Hurlingham Club remains, in the whole, closed to non-members. Salon Privé is one of only two daytime events per year, and the only evening event open to non-members at the Club, affording our guests a unique experience and priceless backdrop to this stunning spectacle. AN IDYLLIC SUMMER EVENT Now in its fourth year, Salon Privé has already established itself as a fixture in the English Summer Season. As well as the sensational atmosphere provided both by the Club and Salon Privé’s exhibitors, guests are treated to a truly luxurious “English Summer Party”. Lunch, tea and cocktails are served during the day, overlooking some of the most beautiful landscaped gardens in London. In the evening, the beautifully lit grounds are transformed into a magical environment for the event.

  4. UNIQUENESS SUPER CARS ONLY! Unlike public motor-shows, Salon Privé is the only all super car event in the UK. Over 30 of the world’s most prestigious manufacturers will again show their newest and most valuable models at the event; even the Concours d’Elégance is open only to vintage super cars. What does this mean? Quite simply that Salon Privé is the most exclusive automotive event in the country. THE ONLY CONCOURS D’ELÉGANCE IN THE CAPITAL The organisers of Salon Privé have revived the famous Concours d’Elégance at The Hurlingham. In July 2008, more than 60 of the world’s rarest and most valuable vintage super cars were displayed for three days on the beautiful lawns of the private members’ club, finally being judged by a panel of celebrities and industry figure-heads on the last day.

  5. BY DAY

  6. 2008 Event Statistics • 3,320 guests attended Salon Privé 2008 (maximum capacity 4,800) • 2nd July day and night – 1,086 • 3rd July day and night – 1,024 • 4th July day and night – 1,210 • A 30% increase on guest figures over 2007 • 1,898 manufacturers’ guests/paid for visitors • 742 guests Concours’ owners and their guests • 150 Sotheby’s Key Managed Clients • 147 Hotel & Destination Spa Owners • 145 Sponsors’ guests (Audemars Piguet, Boodles, Sotheby’s International Realty) • 78 Press • 76 Luxury Network Members (Senior Management) www.theluxurynetwork.co.uk

  7. 2008 Event PR

  8. 2008 Event Testimonials ‘Salon Privé 2008 was a fantastic experience, I had some very positive feedback from my guests, particularly one who is well known on the scene.” Steve Walder – Coutts & Co “'The Event was Superb and in a totally different league this year!'' Rodney Turner – Managing Director Rolls-Royce Motor Cars London “...all of our guests thoroughly enjoyed the day, in fact they thought it was fantastic - great cars, great food and great location.” Gareth Ingersent – Nat West Private Banking “Just wanted to say a huge thank you for making this year’s Salon Privé so memorable.” Chris Evans – Radio Broadcaster & Celebrity “Just a quick note of thanks. You delivered a great event. Your team was professional, the facilities were excellent and food was outstanding. Our clients are most appreciative.” Alasdair Pattinson – IBM


  10. 2009 Sponsorship opportunities • Salon Privé is now entering its 4th year – it is both established and proven • Sponsorship opportunities at Salon Privé are limited to companies and brands active within the Luxury/HNW sector • The following Sponsorship packages are available: • 1 x Main Event Sponsor • 1 x Concours d’Elégance Sponsor • 6 x Associate Event Sponsors • 6 x Concours d’Elégance Category Sponsors

  11. 2009 Main Event Sponsor • Status as Main Event Sponsor • Event Entrance Branding • Branding on both the Super Car Lawn and Concours Lawn • Sponsorship of the main Super Car Lawn Bar • Private marquee area (16m2) on both the Super Car Lawn and Concours Lawn • Indoor display area + private sponsors’ lounge area for evening use • The Terrace Room for Private Client Entertainment (70 guests) on the 1st day • 150 x Luncheon invitations (70 - day 1 {Terrace Room}, 40 - day 2, 40 - day 3) • 90 x Dinner invitations (no more than 50 to be taken on 23rd July) • Two Welcome Speeches (Wednesday 22nd July & Thursday 23rd July) • 1 x DPS advert in the Official Event Brochure (4,000 print run, issued to each guest upon arrival) • A forward within the Official Event Brochure (4,000 print run, issued to every guest upon arrival) • Company logo on: Signage (all areas) • Event Brochure (20,ooo copies) • Consumer Media Adverts & E-Newsletters (6) • Salon Privé Website (home page and own page) • Lapel Badges & Event Invitations (4,000 guests) • Cost: £125,000

  12. 2009 Concours d’Elégance Sponsor • Status as Concours d’Elégance Sponsor • Branding on the Concours Lawn • Sponsorship of the Concours Bar • Private marquee area (16m2) on the Concours Lawn • The Terrace Room for Private Client Entertainment on the 24th day • 75 x Luncheon invitations (divided evenly between each day) • 60 x Dinner invitations (no more than 20 to be taken on 23rd July) • Concours d’Elégance Pre-Dinner Welcome Speech (Friday) • 1 x DPS advert in the Official Concours d’Elégance Brochure • Company logo on: Signage (all areas) • Event Brochure • Consumer Media Adverts & E-Newsletters • Event Invitations • Salon Privé Website • Announcement of the Sponsor at the Celebrity Judging Ceremony • ‘Best of Show’ Category Sponsor & Presentation of Award • Cost: £65,000

  13. 2009 Associate Event Sponsor (x6) • Status as Associate Event Sponsor • 45 x Lunch invitations (divided evenly between each day) • 30 x Dinner invitations (no more than 10 to be taken on 23rd July) • Private marquee area (16m2) • Indoor display area • Private sponsors’ lounge area for evening use • 1 x DPS advert in the Official Event Brochure • Company logo on: Signage (all areas) • Event Brochure • Consumer Media Adverts & E-Newsletters • Event Invitations • Salon Privé Website • Cost : £35,000

  14. 2009 Concours d’Elégance Category Sponsor (x6) • Status as one of the Concours d’Elégance Category Sponsors • 1 table for 10 guests at the Salon Privé Concours d’Elégance Awards Dinner (hospitality value £2,450) on Friday 24th July • 1 mention in the Official Concours Brochure • Reference as Category Sponsor during Awards Ceremony • Company logo on: • Concours Brochure • Newsletters • Salon Privé Website • Cost: £5,000, plus the provision of a worthy prize (value undeterminable but suffice to say has to be in keeping with the prestige of the Concours Awards themselves)

  15. Event Summary • The event is now firmly established as one of the UK’s most prestigious motoring and London social occasions • A 30% increase in guest attendance, in this climate, clearly demonstrates the demand for a NEW style of exclusive London automotive event • 2008 saw 6 UK debuts and 2 International previews • The UK’s largest Concours d’Elégance combined with the UK’s largest static display of super cars is now a proven formula

  16. For more information please contact: Andrew Bagley David Bagley Managing Director Sales Director T: + 44 (0) 1753 827601 T: + 44 (0) 808 100 2205 M: + 44 (0) 7768 876333 M: + 44 (0) 7786 542535 F: + 44 (0) 1753 827 630 F: + 44 (0) 1753 827630 E: andrew@salonprivelondon.com E: david@salonprivelondon.com W: www.salonprivelondon.com Salon Privé is organised by Performance Events Limited, 57 Victoria Street, Windsor, Berkshire SL4 1EH