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Overview • Transformation of Downtown Windsor into a Winter Wonderland • Holiday Parade with over 60 Floats and Units • Ice Sculptures and Live Carving Demonstrations • Holiday Shopping Village • Santa’s Forest • Ice skating Demonstrations • Horse-drawn Carriage Rides • Regional Wine Show • Period Carolers • Seasonal Treats • Online Holiday Recipes
Representation • Dynamic Displays – Internationally renowned cold air balloon supplier & manufacturer • Windsor Light Musical Theatre • All Saints’ Church • Tourism Windsor Essex Pelee Island • Riverside Skating Club • Downtown Mission • St. Clair College – School of Culinary Arts • Media Outlets • Corporate Sponsors • City of Windsor and Municipal Agencies • Windsor-Essex Junior Culinary Guild
Vitality – Downtown Holiday Parade • Demonstrated the downtown vitality through unique partnerships and community participation.
Image – Unique Downtown Experience • Horse-drawn carriage rides allowed festival-goers to get a glimpse of the winter transformation of downtown Windsor, including Santa’s Forest, Ice Sculptures, and more.
Experiences – Holiday Shopping Village • Modeled after an old European tradition, the Holiday Shopping Village was comprised of avenues of retail chalets featuring artists and crafters.
Experiences – Downtown Wine Show • A celebration of award winning wines featuring eight regional wineries.
Innovation – Santa’s Forest • Festival-goers visited Santa and had their picture taken. Photos were downloaded from the website free of charge.
Sustainability • Demonstrated success in first year will lead to increased sponsorship and partnership from leading national and international corporations. • Regional exposure will drive attendance, overnight stays and tourism expenditures and in so doing contribute greatly to downtown economy.
Outcomes • Multi-dimensional FREE festival • Promoted Downtown Windsor as a desirable family destination • Increased awareness of downtown’s assets • Attracted 10,000 spectators and festival-goers • Generated significant new tourism expenditures and business for merchants • Encourage partnership experiences • Encourage industry and organizational associations • Good combination of day time and night-time activities • Stimulated local tourism experiences • Engaged local hospitality industry • Engaged stakeholders • Encouraged visitation • Potential to be a significant economic driver • Instilled community pride, sense of ‘place’ and identity • Important social phenomena