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What have I been up to at Rand McNally?

What have I been up to at Rand McNally?. Watch and see! . The Deets . At Rand McNally I work closely with a variety of cross-functional teams on just about everything having to do with our commercial transportation/mobile communications business.

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What have I been up to at Rand McNally?

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  1. What have I been up to at Rand McNally? Watch and see!

  2. The Deets At Rand McNally I work closely with a variety of cross-functional teams on just about everything having to do with our commercial transportation/mobile communications business. The following presentation provides a quick snapshot of the range of projects I manage and contribute to. From marketing collateral and customer support materials to advertising, email, product launches and more, there’s always a lot going on! Involvement includes: • Marketing Strategy & Project Management • Copywriting, Content Management, Creative Direction & Product Messaging • Branding & Product Launches • Please note that the materials included were not DESIGNED by me, and contribution varies by project.

  3. Print Advertising: Trucking

  4. Print & Radio Advertising: Trucking The Dave Nemo Show

  5. Print & Online Advertising: Fleet Management

  6. Collateral: Inside & Outside Sales + Trade Shows

  7. Collateral: Inside & Outside Sales + Trade Shows

  8. Collateral: Inside & Outside Sales + Trade Shows

  9. Collateral: Inside Sales & Trade Shows

  10. Collateral: Inside Sales & Trade Shows

  11. Collateral: Retail POP

  12. Emails: Promotional 21.7% Open Rate 3.26% Click Rate

  13. Commercial Transportation News Email: Newsletters Average Open Rate: 20%

  14. Customer News Flash Email: Newsletters & Updates Average Open Rate: 30% Customer Notifications

  15. Web/Landing Pages Click the image for the full page!

  16. Web/Landing Pages Click the image for the full page!

  17. Web/Landing Pages Click the image for the full page!

  18. Web/Product Pages Click the image for the full page!

  19. Web/Product Pages Click the image for the full page!

  20. HD 100 at Retail/B2C: Drivers, Owner Operators & Small Fleets Web/Product Pages Click the image for the full page!

  21. HD 100 for Medium to Large Fleets/B2B Web/Product Pages Click the image for the full page!

  22. Video Scripting: Retail POP Kiosk

  23. User Documentation

  24. Customer Support Click the image for the full page!

  25. Thanks for tuning in!

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