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  1. Multi-Tenant Magic: Under the Covers of the Force.com data Architecture Craig Weissman Chief Software Architect salesforce.com

  2. Safe Harbor Statement “Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements including but not limited to statements concerning the potential market for our existing service offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make. The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates. Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com/investor. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

  3. True Multi-Tenancy is our Religion Time Technology Advances Major Architectural Shift Agenda • Our Religion • Virtual Database • App Model Business Model Changes

  4. Single tenant applications: lots of waste               App App       Db Db                   App App Db Db          

  5. App   Db      Multi-tenancy benefits are self-evidentBut isolation is much easier said than done…

  6. App Db Our religion: Not all “multi-tenant” designs are created equal “Can’t we create a separate stack for just this one customer? I promise it’s just this one…” App Db

  7. Introducing the Force.com metadata-driven, multi-tenant, Internet application platform Poly- Morphic Application

  8. Key Architectural Principles • Stateless AppServers • Database system of record • No DDL • All tables partitioned by OrgId • Smart PKs, Polymorphic FKs • Creative de-normalization and pivoting • Use every RDBMS feature/trick

  9. Metadata, data, and pivot table structures store data corresponding to virtual data structures

  10. The Objects table stores metadata about custom objects (tables)‏

  11. The Fields table stores metadata about custom fields (columns)‏

  12. The Data heap table stores all structured data corresponding to custom objects

  13. A single slot can store various types of data that originate from different objects

  14. The Indexes pivot table manages tenant-specific selective indexes

  15. The UniqueFields pivot table facilitates uniqueness for custom fields

  16. The Relationships pivot table facilitates referential integrity and optimizes joins

  17. All data & metadata structures are partitioned to improve performance and manageability • Tables hash partitioned by OrgId • Separate conn pools point to physical hosts • App tier is also dynamically partitioned by OrgId • Distributed metadata cache w/transactional invalidation

  18. Application Framework: a whole lot for free • Native Declarative features • Bulk Processing • The Recycle Bin • Full Text Search • Smart Bulk DML • Web Services APIs

  19. Force.com’s native Application Framework provides declarative development, no coding

  20. Validation rules and simple formulas:Business analysts can “code” these

  21. Not so simple: Rollup-summary fields provide for easy cross-object summaries

  22. Force.com’s bulk processing optimizations reduce overhead for data loads

  23. Data definition processing is optimized to avoid performance hits or concurrency limits Examples: • Sort all records by primary key before attempting DML • Operate on tables in deterministic order • Slot reallocation for field datatype change • Deferred calculation for new rollup-summary field • Background processing of mass changes

  24. The Recycle Bin: Smart Undeletes • Individual object instances (records)‏ • Related object instances (parent/child records)‏ • Entire fields and objects(dropped columns and tables)‏ Restore

  25. Force.com’s full-text search engine • Asynchronously maintains indexes for all text fields • MRU caches contain recently updated objects • Optimizes ranking of search result records based on current user, modification history, and weighting preferences

  26. Multi-tenant Query Optimization Principles • Consistent SQL generation across the application • Deep awareness of pivot table structure • Flex schema does impose a cost • Tenant, user, object, fields statistics are crucial • No runaway queries allowed • Deep integration with the sharing model

  27. Force.com’s query optimizer writes optimal queries for internal data access operations Multi-tenant optimizer statistics

  28. Pre-Query Selectivity Measurements Write final database access query, forcing … User Filter Low Low … nested loops join; drive using view of rows that the user can see. Low High … use of index related to filter. High Low … ordered hash join; drive using Data table. High High … use of index related to filter. The optimizer considers pre-query selectivity measurements when writing a query

  29. Apex: Force.com’s procedural frontier

  30. Apex code is stored as metadata, interpreted at runtime, and cached for scalability

  31. Apex is deeply integrated with platform features • Bulk DML • Email and messaging • Asynchronous processing (Futures) • XmlStream / HTTP (RESTful) services classes • Declarative exposure as new Web Services

  32. Force.com governs Apex code execution Limits on: • CPU • Memory • # of DML statements • # calculations • # web service calls • … and more

  33. Unit tests must accompany Apex code • Required 75% code coverage • Profiling is built into the platform • Run during application install • All tests are run before each platform release by us

  34. Force.com is a proven multi-tenant application platform that performs and scales Quarterly Transactions(billions)‏ Page Response Time(ms)‏ 2005 2006 2007 Fiscal Year

  35. Concluding Remarks • PaaS is a major architectural shifts • PaaS is Application focused, high level of abstraction • Force.com is the most mature, proven PaaS offering available today • Optimized for fast, secure, and reliable multi-tenant application development and deployment