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Identifying Persuasive Language . GXEX1406 Thinking and Communication Skills. Definition . Persuasive – having the power to influence others into believing or doing what one wishes Persuade – to cause to do something by reasoning, arguing, begging etc…

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Identifying persuasive language l.jpg

Identifying Persuasive Language

GXEX1406

Thinking and Communication Skills


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Definition

  • Persuasive – having the power to influence others into believing or doing what one wishes

  • Persuade – to cause to do something by reasoning, arguing, begging etc…

  • Language – the system of human expression by means of words

GXEX1406 Thinking and Communication Skills – Week 11 Identifying Persuasive Language


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Related terms

  • Influence

  • Induce

  • Convince

GXEX1406 Thinking and Communication Skills – Week 11 Identifying Persuasive Language


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Why?

  • We want to win the arguments

  • We want people to believe us

  • We want to prove that we are right

  • We want to influence other people to accept our opinion

GXEX1406 Thinking and Communication Skills – Week 11 Identifying Persuasive Language


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Propaganda techniques

  • Vagueness

  • Ambiguity

  • Emotive language

  • Euphemism

  • Language of advertising

GXEX1406 Thinking and Communication Skills – Week 11 Identifying Persuasive Language


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1. Vagueness

  • Words that lack a clear and distinct meaning

  • A matter of degree; a scale between extreme generality and extreme specificity

  • "She is really smart" - General     

  • "She got an A in physics" - Specific

  • One strategy for clarifying vague language is to ask and try answer the following questions: Who? What? Why? Where? How?

GXEX1406 Thinking and Communication Skills – Week 11 Identifying Persuasive Language


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2. Ambiguity

  • A word with more than one meaning that is open to different interpretations; used to represent various areas of experiences

  • We make the mistake of thinking that each word stands for one distinct area of experience - an object, thought or feeling.

  • "I hope you get what you deserve".

    • We may or may not be sure if the speaker is wishing us well or ill unless the context of the remark make clear his or her intention.

GXEX1406 Thinking and Communication Skills – Week 11 Identifying Persuasive Language


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3. Emotion language

  • Words that is probably stimulate certain feelings in you

  • "The pen is mightier than the sword!".

  • “Kuala Lumpur is so polluted and filthy. Only idiots would want to live there.”    

  • “She's the most generous, wise, honest and warm friend that a person could have.”

GXEX1406 Thinking and Communication Skills – Week 11 Identifying Persuasive Language


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4. Euphemism

  • The term comes from the Greek word meaning "to speak with good words" and involves substituting a more pleasant, less objectionable way of saying something for a blunt or more direct way.

  • “He died”              

    • We say “He departed his life”

  • “Garbage collector”    

    • We say “Sanitation engineer”

GXEX1406 Thinking and Communication Skills – Week 11 Identifying Persuasive Language


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5. Language of advertising

  • Advertisers : to influence people's perceptions, beliefs and actions

  • One basic strategy is to associate positive or negative thoughts and emotions with the product or service being sold

  • Many people buy products not because they are better quality than another, but because of associations that have absolutely nothing to do with the products

  • NOKIA “Connecting people"

GXEX1406 Thinking and Communication Skills – Week 11 Identifying Persuasive Language


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Other techniques

  • Stereotyping

  • Euphemisms

  • Dysphemisms

GXEX1406 Thinking and Communication Skills – Week 11 Identifying Persuasive Language


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1. Stereotyping

  • Convince people that someone has a particular characteristics because he/she belongs to a group that has this characteristic

  • Makes hasty generalizations

  • Eg : She’s probably a dumb blonde.

GXEX1406 Thinking and Communication Skills – Week 11 Identifying Persuasive Language


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2. Euphemisms

  • Substitution of a negative word with another word with positive connotation

  • Used in political and social issues to be politically correct

  • Eg : instead of anti-abortion,

    use pro-life

GXEX1406 Thinking and Communication Skills – Week 11 Identifying Persuasive Language


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3. Dysphemisms

  • Substitution of a neutral/positive word with another word with negative connotation

  • Used to persuade people to think negatively about a person, situation or event

  • Eg : instead of problem or challenge,

    use mess

GXEX1406 Thinking and Communication Skills – Week 11 Identifying Persuasive Language


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Examples

GXEX1406 Thinking and Communication Skills – Week 11 Identifying Persuasive Language


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Most persuasive words used in advertising

  • Suddenly miracle

  • Now magic

  • Announcing offer

  • Introducing quick

  • Improvement easy

  • Amazing wanted

  • Sensational bargain

  • Remarkable hurry

GXEX1406 Thinking and Communication Skills – Week 11 Identifying Persuasive Language


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10 minutes task

You are selling your house or flat…

Create an illustrated advert (persuasive description) that you could put in the newspaper or estate agent’s window or web page.

GXEX1406 Thinking and Communication Skills – Week 11 Identifying Persuasive Language


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