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A look inside…. GE’s intranet redesign Sangita Malhotra Manager, Corporate Communications GE. insideGE - Yesterday. Bigger than the Boston Globe Potential audience >500,000 550,000 pgs/day, peaking at 70,000/hr 125,000 visitors/day, peaking at 200,000. Where insideGE shined

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a look inside

A look inside…

GE’s intranet redesign

Sangita MalhotraManager, Corporate Communications

GE

insidege yesterday
insideGE - Yesterday
  • Bigger than the Boston Globe
  • Potential audience >500,000
  • 550,000 pgs/day, peaking at 70,000/hr
  • 125,000 visitors/day, peaking at 200,000
  • Where insideGE shined
  • Portal technology: target, customize
  • Functionality
  • Content management
  • Biggest challenges
  • Usability and design
  • Story-telling
  • Distributed ownership
insidege challenges
insideGE - Challenges
  • Usability & Design
  • A “sea of blue boxes”
  • No visual or editorial prioritization of content
  • Difficult to find relevant information or tools
  • Technology & Maintenance
  • More than 100 sites/portals
  • More than 3,000 portlets in use
  • 115 custom portlets, 25 different portlet types
  • Content
  • Distributed ownership; platform is centralized, but communications is not
  • Hundreds of content contributors, but no coordinated story-telling effort

Updated in May

Updated in March

Updated in June

simpler sleeker smarter
Simpler, sleeker, smarter
  • Research methodology
  • Quantitative employee survey: 10,000 responses
  • Stakeholder surveys and interviews
  • External benchmarking: Google, Microsoft, etc.
  • Secondary research
  • Focus areas
  • 1) Design
  • Simplify navigation
  • Streamline layout (no more blue boxes)
  • 2) Technology
  • Improve targeting to increase relevance
  • Consolidate where possible
  • 3) Content
  • Unbiased, uncensored news
  • Strategic story-telling
listening pays off
Listening pays-off

Global Roll-Out: March-June 2009

fostering a two way conversation
Fostering a two-way conversation
  • Commenting & Rating:
  • Dialogue is hot and heavy
  • Employees are open and honest
  • Insight into what is and what is not interesting
  • Employees “police” comments
integrated news
Integrated news
  • One-stop news
  • Fully-customizable RSS Newsreader
  • Integration with Newsclips
  • Immediate access to your newsletters
  • View internal news from other businesses in one-click
360 degree roll out
360 degree roll-out
  • Promotions
  • Online imagery for insideGE and newsletters
  • e-postcards
  • Posters
  • Desk-drops
  • Mouse pads
  • Education & Training - Employees
  • Online & printable tutorial
  • Open and Anonymous feedback
  • Education & Training - Communicators
  • Conference calls
  • Editorial and technology guidelines
  • Content management system
  • Calendar tutorial
  • Checklist