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Station Information. Station Location: St Johns Beacon – 450 feet above Liverpool City Centre Transmission Area: Liverpool, Merseyside & North Wales Core audience: 40+

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city talk station information

Station Location: St Johns Beacon – 450 feet above

Liverpool City Centre

Transmission Area: Liverpool, Merseyside & North Wales

Core audience: 40+

Station format: News, sport, information and debate for the North West and North Wales with the greatest hits from the last 4 decades.

City TalkStation Information

city talk transmission area

City TalkTransmission Area

Population: 1,562,000

Source: RAJAR, City talk 105.9, 6 Months PE Mar 12

city talk target audience

Target Audience

40+

A mixture of speech and music, ranging from an engaging,

informative and discussion based breakfast show to an up to date

rolling news service at drive and a long form phone in show each

night. With a variety of specialist shows through out the week from

the world of sport, business, politics and youth issues and a

fabulous mixture of music from the 60’s to the 00’s

City TalkTarget Audience

Station Format

Working full-time or retired

Own/buying a home

Enjoys family holiday abroad

Reads the Mirror, Express or Daily Mail, Sunday Times

Moved on from listening to music seeking more informative

information, news & opinions, looking for early retirement

Listener Lifestyle

BC1C2 Bias

Married or living as married with children aged 5+

Interested in sport, health, education, financial matters and

Politics.

Typical Listener

city talk weekday line up

00

00

45

15

45

15

30

30

Lead by our multi-award winning News and Sport Team

9-12pm 1-4pm

6 - 9am & 4 - 7pm

City TalkWeekday Line Up

Key

Orange – News, Sport, Weather

Black – Interviews

Blue – Traffic & travel

Yellow – Adverts

Green – Music

city talk saturday presenter line up

City Talks Football

Saturday 7am – 9am

Terrace Talk 12 – 2pm

City TalkSaturday Presenter Line Up

City Sport

2pm-7pm

City Sport

7am – 12pm

With over 12 hours of dedicated Sport every Saturday…

city talk sunday presenter line up

City Sport

8am – 9am

The Big Top 40

4pm-7pm

City TalkSunday Presenter Line Up

City Talk Politics

with Larry Neild

Sunday 9am – 10am

Down at the Dotors

Sunday 9pm-10pm

City Talk Business

With Frank McKenna

Sunday 10am-11am

Pete Price

10pm-2am

city talk reach

Adults 15+

15 - 24

25 - 34

35+

Population

1,562,000

264,000

232,000

1,066,000

City TalkReach

Weekly Reach

76,000

11,000

16,000

48,000

Percentage Reach %

5%

4%

7%

5%

4 Week Reach

129,000

19,000

34,000

79,000

Percentage Reach %

8%

7%

15%

7%

Source: RAJAR, City talk 105.9, 6 Months PE Mar 12

city talk reach1

Adults 15+

15 - 24

25 - 54

55+

Population

1,562,000

264,000

742,000

556,000

City TalkReach

Weekly Reach

76,000

11,000

50,000

14,000

Percentage Reach %

5%

4%

7%

3%

4 Week Reach

129,000

19,000

85,000

25,000

Percentage Reach %

8%

7%

11%

4%

Source: RAJAR, City talk 105.9, 6 Months PE Mar 12

city talk social gender profile

Social

Gender

City TalkSocial & Gender Profile

36

40

Weekly Reach 000’s

Source: RAJAR, City talk 105.9, 6 Months PE Mar 12

city talk v the daily post

City Talk v The Daily Post

City Talk 105.9 reaches more people than the Liverpool Daily Post

Source: RAJAR, City talk 105.9, 6 Months PE Mar 12 & JICREG data – 01/04/2012

city talk key facts

City Talk 105.9 – “Great Music and Great Conversation”

City TalkKey Facts

51% of City Talk listeners are ABC1’s

City Talk 105.9 reaches 129,000 adults 15+ over 4 weeks

Listeners to the station listen on average for 6.9 hours a week

63% of City Talk 105.9’s listeners are aged 35+

Source: RAJAR, City talk 105.9, 6 Months PE Mar 12

city talk guest information

Whether we’re talking to the Prime Minister, or broadcasting your commercial message, Liverpool is talking to us.

David Cameron Dereck Hatton Jeremy Paxton

Gordon Brown Nick Clegg Sir Cliff Richard

Sir Terry Leahy Duncan Bannatyne David Walliams & Matt Lucas

Cllr. Warren Bradley Kenny and Marina Dalglish Phil Redmond

Jeremy Kyle Kevin Ratcliffe Sir Ian McKellen

Stuart Hall Sir Patrick Moore Frank Sinatra Jnr

Bob Greaves Sir David Frost Piers Morgan

City TalkGuest information

22,000

41,000

To name but a few…..

city talk online

City TalkOnline

City Talk Website April 2012

Visitors = 12,288

Page Impressions = 28,183

Ave time on site = 2m44s

22,000

41,000

slide15

Cash for Kids participates in a huge variety of fundraising events throughout the year both on and off air and by encouraging individuals, companies, groups, and schools, join the fun and offer a helping hand to disadvantaged children in their community. All money raised is distributed to support the general welfare of children who reside in the Radio City broadcasting area based on recommendations from a special committee of trustees from all sections of the local community.

Radio City’s Cash for Kids distributes grants to children’s charities & community groups aiming to improve the lives of children in Liverpool, North West and North Wales. We are a Charity known for its commitment to making a difference to those it supports. We have given in excess of £1,500,000 away in grants over the last 10 years and helped over 600,000 children..

Aim of Charity – Cash for Kids is a grant giving charity, supporting voluntary and community groups who make a difference to the lives of local children with serious illnesses or disabilities; and children who experience poverty, abuse, neglect or distress. (registered charity 1122062).