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Get Them In the Door – Membership Building & Retention. Joshua D. Smith, DTM Club Growth Director. 2018-2019. Overview. Growth Factors for Clubs Preparing for Growth Marketing Strategies Prospect Guest Member Process Rebuilding a Struggling Club Ideas for Staying On Top
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Get Them In the Door – Membership Building & Retention Joshua D. Smith, DTMClub Growth Director. 2018-2019
Overview • Growth Factors for Clubs • Preparing for Growth • Marketing Strategies • Prospect Guest Member Process • Rebuilding a Struggling Club • Ideas for Staying On Top • Follow Up, Follow Up, Follow Up! *Some material presented from the “Membership Growth” resource available from Toastmasters International (Item 1159).
Growth Factors for Clubs Your club’s growth depends on 6 factors • Effective club meetings that make Toastmasters worthwhile for new and veteran members alike. • Continuous promotion of Toastmasters throughout your community or corporation. • Use of proven techniques to develop guests from prospects and members from guests. • Retention of current members. • Competition within the club, area, division, and district. • Recognition of those Toastmasters who go out of their way to sponsor new members and make other contributions to the club’s overall strength.
Preparing for Growth • Moments of Truth • What does it say about your guests joining your club? What does it indicate about members looking forward to your next meeting? • Committee Formations • Who is ensuring that members are being greeted? Who is following up with current membership?
Marketing Strategies • The “Concept” • What does your club “market?” • Clubs sell more than “public speaking training” and “leadership development.” • Various services: Programming, distribution system (club), price, and promotional programs. • Are your meetings effective? • Are you known in your geographical area? • Advertising, public relations, and membership campaigns (some sponsored by TI) • Personal contact is the most effective!
Prospect Guest Member Process • Identify Your Prospect • Get Their Attention • Tell Them About the Benefits • Prove Your Case • Build Value • Showmanship • Closing Techniques
Rebuilding a Struggling Club • When your membership is declining, act! • Analyze what is happening (MOT or other immediate methods) • Everyone is coming for a keen interest in improving leadership/public speaking skills – they will leave if not available! • Establish goals/improvement strategies (with involvement from the District/Division/Area Officers • Sheer Effort!
Open House Incentive • District 38 will provide a maximum $80 reimbursement for Open Houses held. ($40 maximum per event) • Possible scenarios • Receipts $40 on 1 open house • Receipts $40/each on 2 open houses • Receipts $30 each on 3 open houses (Limited to $80) • Receipts $20/each on 4 open houses • Time Frame • July 1, 2018 to June 30, 2019
Open Houses • Required for reimbursement • Submit receipts for expenses • Submit photos of your Open House *To obtain access for submitting reimbursement, contactSam Woods, 2018-19 Finance Manager (Finance-Manager@tmdistrict38.org) for instructions.
Ideas for Staying On Top USE THE TOOLS THAT ARE AVAILABLE TO YOU! • Speechcraft, Success Leadership Series, Success Communication Series • Business Awareness Programs, Publicity and Advertising, Proclamations • Displays and Booths, Telephone Listings, Social Media • Toastmasters Membership-Building Contests, Community Contact Team, Communication Achievement Award • Effective Use of Toastmasters International Brochures, Previous Toastmasters, Youth Programs
Follow Up, Follow Up, Follow Up! ”Let us share the benefits we have gained for ourselves with others.” – Dr. Ralph C. Smedley
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