Slogans • Brief, striking phrase, may include labeling or stereotyping. • Often an emotional appeal
Testimonial • Quotations, usually cited to support or reject a given policy, action, program or personality • Person quoted is usually used to gain respect for issue.
Fear • Seek to build support by instilling anxiety and panic in the general population
Name Calling • Attempts to arouse prejudices by labeling the subject as something the audience dislikes/fears. • Often uses negative stereotypes
Band Wagon • Inevitable Victory – invites those not on the bandwagon to join those on the road to victory. Also reassures those already on bandwagon • Join the Crowd – reinforces people’s natural desire to be on the winning side. Makes people believe that it is in their best interest to join.
Plain Folks • Attempts to convey message that reflects the common sense of the people. • Uses ordinary language to identify their point of view with that of average people.
Your assignment • Create a propaganda poster for a current event. • You must include at least three colors. • You will be graded on creativity and neatness, not artistic ability. • Due Monday – February 7