Why Are Brand Values Important

1. Why Are Brand Values Important? Brand values are essential to improve the credibility of any business or organisation, making them viable in the minds of consumers. Studies have shown how much people — including Black people — consider brand values when making purchase decisions. Black people are more swayed than others to a brand’s core values as well as a brand’s commitment to social justice, culture, and diversity. Defining and establishing brand values allow organisations to build a community of like-minded individuals who cater to their specific needs and dreams. They also allow them to connect with a specific niche or a wide range of clients depending on their business goals. Do You Know How to Write Brand Values? Brand values are a set of principles that guide each aspect of a business, dictating what the brand image and voice should be while also making sure the brand stands out in a unique yet wholesome way. www.toughconvos.com

2. Brand values, first and foremost, must be sincere. These values have to reflect how much you care about your audience and what they need or are experiencing and should be communicated in a way that connects to consumers emotionally, so they want to engage with your brand. A company should want its employees to feel passionate about working for/promoting the brand. Great brand values should be distinct, build connections with your audience, and make you more appealing than your competitors. Brands can clearly communicate their values by factoring in things like: Competition, Brand story, Target audiences www.toughconvos.com

3. What Are My Core Values? Though values are vital to a brand’s success or failure, your personal core values are even more crucial because they shape your thoughts and actions while foundational to your purpose. These core values ensure that you are on the right track with your approaches, allowing you to represent your brand or the business you’re a part of to the best of your ability. Identifying personal core values requires an introspective look at personal motivations, goals, and the essential things in life. Similar to brand values, they are the foundation upon which you build your reputation, communication style, and service to others. www.toughconvos.com

4. How to Create Brand Personality? Personal values represent what matters most to you and will enable you to stay true to yourself while building a personal brand. The personal brand you create translates your most intuitive beliefs and concepts to the people you interact with as an entrepreneur. Through consistency, being open to feedback and knowing your audience, you will be able to create a relatable personal brand that people will feel they can trust. Writing a personal brand statement helps you to create that trust with your audience. It should include what you’re willing to do differently, figuring out for whom you love to do things, and having actionable items that make you want to give more than others. Need to develop strong brand values for your organization? Encourage your team to have a Custom Convo today, and let’s make that change! Tough Convos, Canada Tel: 1(858) 876-8176 www.toughconvos.com