Brand Positioning can be defined as an activity of creating a brand offer in such a manner that it occupies a distinctive place and value in the target customer’s mind. • But why is your Brand Positioning important? Read on to know…
Standing out from the crowd • Brand positioning means standing out from the crowd, and differentiating yourself from your competition • Ask yourself if your product can be used in ways that your competitors products can’t - It’s important to be different from the competition in ways that matter to your market
Staying Relevant = Brand Positioning • Find a way to make your brand relevant to your target market. • If your product or service serves a need, or solves a problem that your target market isn’t aware they have, you may need to educate them — show them their problem so you can fix it.
Brand Fidelity • Determine if your brand positioning decision is in line with your overall brand message. • Go for a single focused message, one that’s easily assimilated by the market. • If you spread your branding message too thinly, or wander off into many directions, — your message becomes diluted and much less effective.
Defining and implementing a successful brand positioning strategy in today’s complicated and rapidly changing business environment can be challenging to say the least. • Ensure that the strategy you plan is solid, and the decisions you make get you to your goal by hiring a branding agency.
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