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Outdoor Smart Cover: Elevating Picnic Experience with Innovation

Explore the market trends, segmentation, target market, needs, and objectives for our Smart Cover product designed for outdoor enthusiasts such as campers and hikers. Discover the value proposition, competitive advantages, distribution, pricing, and marketing strategies, along with financial insights and concluding recommendations.

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Outdoor Smart Cover: Elevating Picnic Experience with Innovation

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Presentation Transcript

  1. Presented by Diego Ruiz, Jeffery Botwinick, Karina Ramos,Yanmi Wang

  2. Agenda • Product Introduction • Situation & Trend • Marketing Segmentation • Target Market • Market Needs • Market Objectives • The value Proposition • Product Position • Competition • Distribution Strategy • Price Strategy • Markteting Communications • Finacial Analysis • Conclusion

  3. Situation& Trend

  4. Marketing Segmentation Geographic

  5. Demographics & Behavioral Factors

  6. Target Market Target Market Market Needs Outdoor enthusiasts Campers Hikers Picnics Sanitation Staying secured to a table Durability Convenience Protection from the environment

  7. Marketing Objectives Short-term Long-term Create brand awareness and product differentiation. R.E.I. exclusivity Develop customer relationships. Have a 35% local market share Become one of the top brands Expand Smart Cover distribution.

  8. High-quality Improving the level of convenience   Portability Reasonable price TheValue Proposition

  9. Product Position

  10. Standard table covers Competition • Table Weights • Insulated tote bag

  11. Distribution Strategy Warehousing/Office In store placement • Vertical marketing system • Contractual VMS

  12. Pricing Strategy

  13. Marketing Communications • Social Networks • Magazines • Promotion • Off-season Coupons • Family-Friend Event

  14. Financial

  15. Conclusion Innovative new product Strategy projects year one profits Product allows for growth Learning objectives

  16. Reference Kolter, P. & Armstrong, G. (2014)  Principles of Marketing. Upper Saddle NJ:Pearson Maps of world (2013). Retrieved from http://www.mapsofworld.com/usa/national-parks/maps/major-national-park-usa.jpg Q&A Retrieved from http://www.digit-8.com/wp-content/images/question-comments-concerns-blog.jpg

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