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Fashion Advertising Strategies

Explore the world of fashion advertising and learn about effective promotional strategies to reach target consumers. Understand the importance of media selection and branding in the competitive fashion industry.

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Fashion Advertising Strategies

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  1. 50:50 15 $1 Million 14 $500,000 Welcome toWho Wants to be a Millionaire? 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

  2. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

  3. 15 $1 Million 14 $500,000 13 Advertising, publicity, personal selling, public relations and sales promotion make up the $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: media mix B: promotional mix C: advertising mix D: marketing mix

  4. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

  5. 15 $1 Million 14 $500,000 13 $250,000 A store wanting to get publicity should send the newspaper a…… 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: banner ad B: storyboard C: premium D: press release

  6. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

  7. 15 $1 Million 14 $500,000 The stage of the fashion cycle in which promotion is used to persuade consumers that the business’s version of the product is best is the 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: peak B: introduction C: decline D: rise

  8. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

  9. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 Most fashion ads are 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: product advertising B: institutional advertising C: national advertising D: local advertising

  10. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

  11. 15 $1 Million 14 $500,000 13 $250,000 Belk and Polo sharing the cost of an ad is an example of 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: public relations B: institutional advertising C: cooperative advertising D: visual merchandising

  12. Congratulations! Congratulations! Congratulations! You’ve won ! Candy

  13. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

  14. 15 $1 Million 14 $500,000 13 $250,000 The primary form of advertising for local retailers 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: magazines B: newspapers C: radio D: direct mail

  15. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

  16. 15 $1 Million 14 $500,000 13 $250,000 Demonstrations are common in this industry 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: textile B: shoe C: jewelry D: cosmetics

  17. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

  18. 15 $1 Million 14 $500,000 A medium that is designed to present fashion trends but can also be an effective sales training tool 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: video B: on-line advertising C: television D: radio

  19. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

  20. 15 $1 Million 14 $500,000 Which media reaches 96% of all people age 12 and over in a given week? 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: newspaper B: outdoor signage C: radio D: on-line advertising

  21. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

  22. 15 $1 Million 14 $500,000 Which of the following is institutional advertising and helps to develop an image for the business? 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: banner ad B: newspaper supplement C: premium D: merchandise packaging

  23. Congratulations! Congratulations! Congratulations! You’ve Reached Another Candy Milestone!

  24. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

  25. 15 $1 Million Having little control over the content of the message, this could be either bad or good for the retailer 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: public relations B: publicity C: advertising D: sales promotion

  26. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

  27. 15 $1 Million 14 $500,000 This is an example of… 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: a premium B: a special event C: visual merchandising D: mass media

  28. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

  29. 15 $1 Million 14 $500,000 A store selects the following media to use: direct mail, radio, and newspaper. This is its 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: marketing mix B: promotional mix C: promotional plan D: media mix

  30. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

  31. 15 $1 Million 14 $500,000 A store recognizes its employee of the month in the newspaper. This is an example of… 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: public relations B: publicity C: sales promotion D: product advertising

  32. 15 $1 Million 14 $500,000 13 $250,000 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 1 $100

  33. 15 $1 Million 14 $500,000 13 $250,000 Clinique gives a free gift with a purchase of $25. This is an example of a(n)…. 12 $125,000 11 $64,000 10 $32,000 9 $16,000 8 $8,000 7 $4,000 6 $2,000 5 $1,000 4 $500 3 $300 2 $200 50:50 1 $100 A: sample B: premium C: trunk event D: give-away

  34. Congratulations!!! You all win a cookie!

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