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Integrating Social Media into The introductory Psychology Course. Laura Freberg California Polytechnic State University, San Luis Obispo . WHAT SOCIAL MEDIA REALLY LOOKS LIKE…. 2012 and the future—We are becoming a more universal , diverse , connected , engaged , and social community .

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Integrating social media into the introductory psychology course l.jpg

Integrating Social Media into The introductory Psychology Course

Laura Freberg

California Polytechnic State University, San Luis Obispo

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2012 and the future—We are becoming a more

universal, diverse, connected, engaged, and social community.

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What is social media?

Social mediacombines “a wide range of online, word-of-mouth forums including blogs, company sponsored discussion boards and chat rooms, consumer-to-consumer e-mail, consumer product or service ratings websites and forums, Internet discussion boards and forums, microblogs” (Mangold & Faulds, 2009, p. 358).

  • Social media integrates technology & social interaction with pictures, videos, words, and audio.

  • It allows people to share different perspectives and information / stories / experiences among online communities

  • Social media adds a voice for the user.

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William James on Teaching

  • “…in teaching, you must simply work your pupil into such a state of interest in what you are going to teach him that every other object of attention is banished from his mind.”

    –William James

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Why Use Social Media?

  • Social Media Revolution 2011:

  • Students are already doing this (beat them or join them)

  • Their world, both social and work-related, will use social media

  • Opportunities for teaching critical thinking and information competency

  • Ability to capture real-time social behavior.

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Some Starting Points….

  • Twitter

    • Class accounts

    • Questions and answers

    • Follow key Psychologists & Organizations (e.g. APS, APA)

    • Virtual Office Hours

    • Social Searches

  • Facebook

    • Virtual office hours

    • Question and answer

    • Share links and news reports

    • Facebook for Educators

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  • Google+

    • Virtual office hours through Google Hangouts

    • Meetings via conference calls

    • Research collaboration

    • Mashable Google + Guide

  • YouTube and Vimeo

    • Students select videos relevant to course content

    • Students construct videos

  • Infographics

    • Prepare infographics to share with class

    • Infographic Database: & Example

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  • Quora

    • Questions and answers

    • Analyze who is supplying answers

    • Network with others

      Emerging Technologies in Mobile

    • QR (Quick Response) codes and augmented reality

    • Research current trends in this form of technology

    • How can this technology be used in Psychology (e.g. Cockroach Phobia & Augmented Reality)

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Always Something New….

  • Pinterest had more traffic in January than YouTube, Google+, and LinkedIn.

  • Use Mashable to get started:

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How to incorporate social media into research

  • Data Mining

    • Social mention (All social media)

    • Topsy Analytics (Twitter + Google+)

  • Collaboration

    • Word Press

    • Tumblr

  • Content analysis of Quora

  • Post presentations (via Slideshare) and videos (YouTube or Vimeo) highlighting research

  • Capstone or Senior Projects to create Mobile App to be used for Psychology research or practice


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Best Practices

  • Incorporate social media class policies into the syllabus

  • Become transdisciplinary – work with professionals in other disciplines who are also incorporating social media into class & research

  • Spend a little bit of time each day looking at trends in social media to stay current

  • Lead by example – set up a personal website, start writing a blog, and be consistently active and present on the various social media platforms.

  • Do consider accessibility for your student population.

  • Educate your department, students, and fellow colleagues within the Psychology community.

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Future of Social Media

Baekel. T. (April 27, 2009). Where is everyone? Baekel Online Magazine. Retrieved from

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Social Media Resources

  • Main resources

    • Mashable (great social media blog and site):

    • Social Media Classroom Resources:

    • Digital Buzz (latest trends in mobile and other digital media):

    • The Google of Social Media -

    • Another good search engine

    • Social Media Influence (Case studies):

  • Psychology and Social Media Resources

    • Pew Research Internet Resources:

    • Media Psychology Research Center blog:

    • Karen Freberg:

    • Psychology of Popular Media Culture:

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Questions or comments?Thank you very much

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Laura Freberg, Ph.D.

California Polytechnic State University, San Luis Obispo

lfreberg@calpoly.eduWebsite:www.laurafreberg.comBlog: @lfreberg