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Integrating Social Media into The introductory Psychology Course. Laura Freberg California Polytechnic State University, San Luis Obispo . WHAT SOCIAL MEDIA REALLY LOOKS LIKE…. 2012 and the future—We are becoming a more universal , diverse , connected , engaged , and social community .

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Integrating social media into the introductory psychology course l.jpg

Integrating Social Media into The introductory Psychology Course

Laura Freberg

California Polytechnic State University, San Luis Obispo



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2012 and the future—We are becoming a more

universal, diverse, connected, engaged, and social community.


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What is social media?

Social mediacombines “a wide range of online, word-of-mouth forums including blogs, company sponsored discussion boards and chat rooms, consumer-to-consumer e-mail, consumer product or service ratings websites and forums, Internet discussion boards and forums, microblogs” (Mangold & Faulds, 2009, p. 358).

  • Social media integrates technology & social interaction with pictures, videos, words, and audio.

  • It allows people to share different perspectives and information / stories / experiences among online communities

  • Social media adds a voice for the user.


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William James on Teaching

  • “…in teaching, you must simply work your pupil into such a state of interest in what you are going to teach him that every other object of attention is banished from his mind.”

    –William James


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Why Use Social Media?

  • Social Media Revolution 2011: http://www.youtube.com/watch?v=3SuNx0UrnEo

  • Students are already doing this (beat them or join them)

  • Their world, both social and work-related, will use social media

  • Opportunities for teaching critical thinking and information competency

  • Ability to capture real-time social behavior.



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Some Starting Points….

  • Twitter

    • Class accounts

    • Questions and answers

    • Follow key Psychologists & Organizations (e.g. APS, APA)

    • Virtual Office Hours

    • Social Searches

  • Facebook

    • Virtual office hours

    • Question and answer

    • Share links and news reports

    • Facebook for Educators


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  • Google+

    • Virtual office hours through Google Hangouts

    • Meetings via conference calls

    • Research collaboration

    • Mashable Google + Guide

  • YouTube and Vimeo

    • Students select videos relevant to course content

    • Students construct videos

  • Infographics

    • Prepare infographics to share with class

    • Infographic Database: Visual.ly & Example


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  • Quora

    • Questions and answers

    • Analyze who is supplying answers

    • Network with others

      Emerging Technologies in Mobile

    • QR (Quick Response) codes and augmented reality

    • Research current trends in this form of technology

    • How can this technology be used in Psychology (e.g. Cockroach Phobia & Augmented Reality)


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Always Something New….

  • Pinterest had more traffic in January than YouTube, Google+, and LinkedIn.

  • Use Mashable to get started: http://mashable.com/2011/12/26/pinterest-beginners-guide/


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How to incorporate social media into research

  • Data Mining

    • Social mention (All social media)

    • Topsy Analytics (Twitter + Google+)

  • Collaboration

    • Word Press

    • Tumblr

  • Content analysis of Quora

  • Post presentations (via Slideshare) and videos (YouTube or Vimeo) highlighting research

  • Capstone or Senior Projects to create Mobile App to be used for Psychology research or practice

    • http://www.magmito.com/blog/


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Best Practices

  • Incorporate social media class policies into the syllabus

  • Become transdisciplinary – work with professionals in other disciplines who are also incorporating social media into class & research

  • Spend a little bit of time each day looking at trends in social media to stay current

  • Lead by example – set up a personal website, start writing a blog, and be consistently active and present on the various social media platforms.

  • Do consider accessibility for your student population.

  • Educate your department, students, and fellow colleagues within the Psychology community.


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Future of Social Media

Baekel. T. (April 27, 2009). Where is everyone? Baekel Online Magazine. Retrieved from http://www.baekdal.com/articles/Management/market-of-information/.


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Social Media Resources

  • Main resources

    • Mashable (great social media blog and site): http://mashable.com/

    • Social Media Classroom Resources: http://socialmediaclassroom.com/community/wiki/participatory-media-teaching-and-learning-resources

    • Digital Buzz (latest trends in mobile and other digital media): http://www.digitalbuzzblog.com/

    • The Google of Social Media - Samepoint.com

    • Another good search engine -Socialmention.com

    • Social Media Influence (Case studies): http://socialmediainfluence.com/

  • Psychology and Social Media Resources

    • Pew Research Internet Resources: http://www.pewinternet.org/

    • Media Psychology Research Center blog: http://mprcenter.org/blog/

    • Karen Freberg: karen.freberg@louisville.edu

    • Psychology of Popular Media Culture: http://www.apa.org/pubs/journals/ppm/index.aspx


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Questions or comments?Thank you very much

QR Code for website

Laura Freberg, Ph.D.

California Polytechnic State University, San Luis Obispo

lfreberg@calpoly.eduWebsite:www.laurafreberg.comBlog: www.laurafreberg.com/blogTwitter: @lfreberg