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T h i s i s U s – S a le s E d u ca t i on F o u n d a t i on. Who Created SEF and Why?. 2. S E F w a s f ound e d i n 200 7 b y H o w a rd a n d S a ll y S t e v e n s fr om H R C h a ll y , no w p a rt o f th e n e w G r o w th P l a y o r g a n i z a t i o n
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Thisis Us– SalesEducationFoundation
WhoCreatedSEFandWhy? 2 • SEFwasfoundedin2007by HowardandSallyStevensfrom HRChally,nowpartofthenewGrowthPlayorganization • Theirgoalwas to establishaFoundationthatwould: • Encourageuniversitiesto teachprofessional sales • Develop recognitionof professional salesasadriver of theUSeconomy • Debunkpublicperceptionofsales profession
Our Goals 3 • Provide supportfor salesspecificresearchwith a minimum of $10,000awarded annually • Strengthenrelationsbetweenindustryandacademia byincreasingawarenessofuniversitySales programs • Createa platformfor universitySales programstogain worldwideexposure (SEFANNUALmagazine) • EncouragemorePh.D. candidatesto studyProfessional Sales • Advocatefor qualitysalespracticestostrengthen publicperceptionand awarenessofsalescareers • “Elevate thesalesprofession”
ResourcesFor Industry 4 • Sales EducationFoundationwebsite • HousesSEFANNUALmagazinefeaturing“Top Universitiesfor ProfessionalSales Education”listing- used bycorporaterecruitersandindustryprofessionals toidentifysalesprogramsinUSandabroad • DedicatedSalesresearchsectionprovidesaccessto practicalresearchintosalesindustryconcerns • Upcomingeventspostsdatesandlinksfor university salescompetitions,conferencesand relatedevents • Salescompetitionsprovidecorporateopportunities toparticipatewithstudentsandprograms
Conduitof Informationfor Industry 5 • SEFcanassistcompanieswithmaking connectionsatuniversitySalesprogramsand providedataon: • Universitieswithaformallyrecognized sales program • Focusareasof Sales programs • Salescompetitions • Sales programsunder development
CorporateDemandisStrong 6 • Whathave we learned? • Over 60%offirst-time salespeopleresign or are terminatedwithinthefirstyear causing companiesto losemillions ofdollarsannually • Surveyfindingsreportsalesgraduatesramp up 50%faster andturn over30%less • Universitiesreporthighdemandfor sales graduateswithaveragejobplacement+94%
LeadersCommentonHiringSalesGrads 7 Whatarecompaniessayingaboutthe benefits ofhiringsales programgraduates? “Theseemployees havegainedvaluable, salesspecific exposureand perspective.Havingnewgraduateswith thisexperiencehelps toincreasetheinternallearning curve.We’reableto reachourgoalsmuchmorequickly.” “Thegraduateshaveamindsetofconsultativeselling– theyunderstandhowtoasktherightquestions.They rampup significantlyfaster intheprocess.Theyare easier totrainbecausetheyalreadycomprehendthe process.”