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A dominant leader in the televised sales market.

A dominant leader in the televised sales market. The Birth of an Industry Leader. Second into the market. Experienced producers. Solid Core Values. Superior customer service. Staying Ahead of the Curve. iQVC Target Marketing Diversified product offerings Unique product lines.

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A dominant leader in the televised sales market.

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  1. A dominant leader in the televised sales market.

  2. The Birth of an Industry Leader Second into the market Experienced producers Solid Core Values Superior customer service

  3. Staying Ahead of the Curve • iQVC • Target Marketing • Diversified product offerings • Unique product lines

  4. Industry Forces • Economic • Socio-cultural • Technological • Political and legal

  5. Challenges • Creating the perfect product mix • Entering new markets • Technology capitalization

  6. References • Gudelunas, D. (2002). QVC: Television Retail & Ritual. Journal of American & Comparative Cultures, 25(1/2), 105-118. Retrieved from Academic Search Premier database. • Hunger, J. D., & Wheelen, T. L. (2007). Essentials of Strategic Management. Upper Saddle River, NJ: Pearson Prentice Hall. • Maffei, B. M., & Malone, J. C. (2006). Liberty Media Corporation 2005 Annual Report. Retrieved from http://www.libertymedia.com/ir/pdfs/2006AnnualReport.PDF • Montalvo, D. (2008, June). External forces that affect success . Retrieved from http://www.helium.com/items/164588-external-forces-that-affect-success • Porter, M.E. (1979). How Competitive forces shape strategy. Harvard Business Review, March/April • QVC. (2008). Wikipedia. Retrieved (2010, January 27) from http://en.wikipedia.org/wiki/QVC • QVC Network. (1995). QVC.com: online shopping network. Retrieved from http://www.qvc.com/ • Williamson, D. A. (1999, September 20). Home shopping master QVC struts its stuff online, too. Advertising Age, 70(39), Retrieved from Academic Search Premier database. • (1994, September 29). QVC hits the road to seek items from entrepreneurs. Wall Street Journal - Eastern Edition, p. B7. Retrieved from Academic Search Premier database. • (2007, March). Profits Are Up At Starz and QVC. New York Times, p. 6. Retrieved from Academic Search Premier database.

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