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VISIT WALES. THE FUTURE 2009 ONWARDS Bev Jenkins Media and Promotions Manager. Marketing Department. Campaigns. Networks. VISIT WALES PR TEAM/CAMPAIGNS GEOGRAPHICAL MARKETS. UK AND IRELAND EUROPE - France - Belgium - Netherlands - Germany - US and North America.

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Presentation Transcript
Visit wales
VISIT WALES

THE FUTURE 2009 ONWARDS

Bev Jenkins

Media and Promotions Manager





Visit wales pr team campaigns geographical markets
VISIT WALES PR TEAM/CAMPAIGNSGEOGRAPHICAL MARKETS

  • UK AND IRELAND

  • EUROPE

  • - France

  • - Belgium

  • - Netherlands

  • - Germany

  • - US and North America


Priority champion areas
Priority Champion Areas?

  • Walking

  • Green

  • Adventure/Activity

    • Mountain Biking

    • Fishing

  • Food

  • Ryder Cup Exploitation

    • Golf

  • Culture/Heritage

  • Business Travel


Future developments walking
FUTURE DEVELOPMENTS- WALKING

  • Walking to be integrated in Campaigns in UK and Overseas (brochures etc)

  • PR support for Walking (Champion Area)

  • Coastal Path development (Open 2012)

  • Dev of Rights of Way Plan

  • (Jane Davidson)

  • Development of digital approach


Working with visit wales
WORKING WITH VISIT WALES

  • Marketing/PR

  • New ideas, products, events to

  • traveltradewales@wales.gsi.gov.uk

  • Development

  • Jim Embrey and Team, Visit Wales






Visit wales updates4
Visit Wales Updates

  • Via Email (monthly) and specific emails sent on:-

  • - Campaigns

  • - PR Support

  • - Business support and training

  • - Plans

  • - Advertising Opps

  • - Visit Wales Events

  • - News updates