1 / 14

Parametric Analysis

Parametric Analysis. Introduction. inexpensive form of ‘desk’ research a powerful tool for marketing & PDS development used to identify a product’s ‘place’ identify possible gaps and opportunities. Method. Assemble as much information as possible on the available range of the product.

todd-davidson
Download Presentation

Parametric Analysis

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Parametric Analysis

  2. Introduction • inexpensive form of ‘desk’ research • a powerful tool for marketing & PDS development • used to identify a product’s ‘place’ • identify possible gaps and opportunities

  3. Method • Assemble as much information as possible on the available range of the product. • Collect information from as many products as possible (at least 8) and from more than one source. • Excellent starting points are: • shops (e.g. Argos, Boots, Comet) • mail order catalogues (e.g. Index, Innovations) • internet.

  4. Method • Decide on the parameters and attributes you need to analyse. • E.g. • size, • power, • cost, • performance, • length of cables, • endurance, • weight, • capacity, • Functions • other special features.

  5. Method • You must decide which ones are applicable to your product. • Don’t just use the ones that are readily available • REMEMBER– this is a RESEARCH project ! • think about the parameters and attributes which you consider are important to the consumer.

  6. Method • Tabulate the results on an Excel spreadsheet. • Cross- plot pairs of parameters to look for trends, limits, gaps, ranges, similarities and discrepancies. • Do not try to be clever! • Use the data in its raw state and then, having gained a greater understanding from the initial plots, try to identify useful parameter combinations.

  7. Method • Use both QUANTITATIVE and QUALITATIVE data

  8. Example - Dishwashers

  9. Example - Dishwashers

  10. Example - Dishwashers

  11. Example - Dishwashers

  12. Example - Dishwashers

  13. Example - Dishwashers

  14. Requirement • You are required to produce a brief report of your findings which should include: • Introduction of the product range selected • Detailed list of the products researched, including make and model. • Some parametric cross plots which you have identified as being pertinent. • Brief conclusions based on your analysis of the plots • The excel spreadsheet of your data (including plots) • References used

More Related