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5.2014

How to Create a Brand as the GO-TO Mortgage Professional. 5.2014. Single-Family Mortgage Originations. FreddieMac.

todd-davidson
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5.2014

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  1. How to Create a Brand as the GO-TO Mortgage Professional 5.2014

  2. Single-Family Mortgage Originations FreddieMac

  3. Today, we will construct a unique value proposition that will allow you to stand out as the “go-to mortgage professional” with your real estate partners by giving you the tools your agents need: 1 – To dominate the market of Millennial buyers who are now entering the market in record numbers 2 – To leverage the opportunity presented by the Baby Boomers who are moving-up to the house of their dreams or downsizing their primary residence and buying a second vacation/retirement home 3 – To readily identify the three most important activities they can be involved in over the next 90 days Answer ANY & ALL questions you have regarding Bridge Builders and the opportunities it provides

  4. MILLENNIALS

  5. HOUSEHOLDS in the U.S.* 121M 2014-2017 Current Households in the United States *Urban Land Institute’s 2014 Emerging Trends in Real Estate 3.7% 4.48M Projected Growth over the Next 3 Years Additional Households to be Formed

  6. Are 4.2M First Time Buyers about to Buy? 10 % of all renters nationwide would like to buy within the next 12 months 4.2M first-time home sales, if all renters that wanted to buy actually did purchase a home in the next year Zillow 3/2014

  7. Unemployment Rate: Millennials Ages 25-32 with a Bachelor’s Degree vs. U.S. Rate Bureau of Labor Statistics & Pew Research

  8. Median Annual Full Time Wage: Millennials Ages 25-32 with Bachelor’s Degree vs. U.S.Rate Bureau of Labor Statistics & Pew Research

  9. MILLENNIALS are ready to buy homes… 85% 58% increased their interest in purchasing a home in the past year as the positive attributes of homeownership resonate with this generation of Millennials plan to purchase a home in the future Of those planning to buy in the near-term: 56%are current homeowners 41%are renters Pulte Group 2014 49% plan to purchase a home in the next two years

  10. Millennials: Associate Owning A Home with… Pulte Group 2014

  11. Percentage of Buyers by Generation NAR 2014

  12. 38 Buying is CHEAPER than renting in ALL of the 100 largest metros by an average of… % VS. Trulia 2/2014

  13. The Increasing Cost of Renting Median Asking Rent 1988-2013 Census Bureau 2014

  14. Homeowners Net Worth… OVER 30X greater than renters Federal Reserve

  15. An American Family’s Net Worth Federal Reserve

  16. 2014 will be the year of the repeat homebuyer - Trulia

  17. Consumer Views on Housing & Economy have a positive outlook on housing this year 69 63 % % 71 % Lending Tree Survey 2014 have a positive outlook on the economy this year said they are considering selling their home in 2014

  18. We are anticipating a meaningful increase in the supply of homes for sale. The survey evidence suggests that rising prices are motivating more owners to list their homes. Paul Diggle Capital Economics

  19. Boomers are starting to move… “The oldest Baby Boomer turns 68 this year, and the youngest turns 50. They are buying homes in droves as their employment situation, home values, and stock portfolios have almost fully recovered from the Great Recession. We are seeing strong sales in this same demographic throughout the country.” - John Burns Real Estate Consulting

  20. Baby Boomers ready to buy a 2nd home… 25% said they’d likely buy a second home, such as a vacation or beach house, to use during retirement BH&G 2014

  21. Vacation Home Sales UP 29.7 % NAR 2014

  22. Thinking about moving up to the home of your dreams?

  23. Move-Up Seller

  24. Impact of Increasing INTEREST RATES

  25. "One thing seems certain: we arenotlikelyto see average 30-year fixed mortgage rates return to the historic lows experienced in 2012." Freddie Mac

  26. Freddie Mac Actual Rates January 2013 – May 2014 Freddie Mac Projected Rates May 2014 – 2015 4Q 1/2013 5/2014 Freddie Mac 5/2014

  27. Difference in Monthly Payment *Average Commitment Rate per Freddie Mac **Principal and Interest Payment

  28. Difference in Monthly Payment *Average Commitment Rate per Freddie Mac **Principal and Interest Payment

  29. Historic Mortgage Rates by Decade The average 30-year fixed mortgage rates and the approximate payment for a $200,000 mortgage. Payments are principal & interest only, based on a $200,000 fully amortizing mortgage. All terms are assumed to be 30 years. Freddie Mac 3/2014

  30. CONFUSION

  31. FEAR

  32. Jumbo Loans Thrive As Other Mortgages Slip - Boston Globe 5/12/2014 FHA Announces Blueprint for Greater Homebuyer Access to Credit - National Association of Realtors 5/13/2014 U.S. Backs Off Tight Mortgage Rules -Wall Street Journal 5/14/2014

  33. They must…

  34. Be their ‘Expert’ This is a person to whom people will turn for advice on difficult or complex real estate decisions.

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