Leaflets. Business Leaflet. Definition. A business leaflet is a small, often folded piece of printed paper, advertising something. It is used to promote your business. You can write a business leaflet to: 1) advertise a new company ,
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Definition • A business leaflet is a small, often folded piece of printed paper, advertising something. It is used to promote your business. You can write a business leaflet to: 1) advertise a new company, 2) advertise a kind of new goods, 3) advertise the business lines of service, 4) persuade people to buy your goods, 5) persuade people to accept your service, etc.
Function • A business leaflet is used to … Advertise something… promote the business… persuade people to do sth…
What can we get from the leaflet? Headline ______ Blossom Inspiration for Girl The idea and exercises devised by blossom…… ______ Participation in the blossom program encourages… Blossom’s personal and social development….. ______ Pam Flynn 07833 612 997 ______ www.BlossomBeinspired.com ______ Info@BlossomBeinspired.com Body Telephone Address E-mail
Structure of the leaflet content • According to text in the leaflet, how many parts are there in the leaflet content and what are they? Headline Body Address Telephone E-mail HURRY BACK! HB+ATE
Bamboo Pole Noodle 竹升面是广州的一种独特风味的面条，至今 100多年的历史。它源自广州西关地区,口感爽 滑、有嚼劲,驰名省港澳. 地址：广州市江南西路紫丹街38号 电话：020-84526072 Email：email@example.com
Bamboo Pole Noodle Bamboo pole noodle, which has a history of more than 100years, is special noodle in Guangzhou. Originating from Xinguan District in Guangzhou, it is springy, smooth and chewy. It is well known in Guangdong Province, Hongkong and Macao.
Bamboo Pole Noodle Bamboo pole noodle is special noodle in Guangzhou. It has a history of more than 100years. It originates from Xinguan District in Guangzhou. It is springy and smooth. It is chewy. It is well known in Guangdong Province. It is well known in Hongkong and It is well known in Macao. Address: No.38 Zidan Street, Jiangnan South Road, Guangzhou Tel: 020-84526072 E-mail: firstname.lastname@example.org
The content should be 1. Structure Complete --Containing five parts (headline, body, address, E-mail and telephone ) 2. Language 1)Clear 2)Concise (use Attributive Clause, Gerundial Phrases,…) 3)Persuasive (persuade or attractive people to buy the thing)
Let’s guess… Filmi Game– can be broadcasted in DVD Authentic Communication—training courses in Manchester Nephrotic Syndrome—an illness Cycle Rides in Market towns Bollington Discovery Centre --- a place where we can get fun.
Contest • Make a leaflet for a Speciality A B C D
Situation 1 Xin Ken Lotus Roots
Situation 2 Wan Qing Sha Banana
Situation 3 Fermented Bean Curd
Situation 4 Ginger Milk
The Art of Leaflet Design 1) Size: not too big, not too small.( It will be better if it can be stored in a purse or pocket) well utilize the space , highlight the key points. complete, clear , concise, persuasive free from any mistakes. (bad grammar and spelling mistakes) sturdy (the ink and paper chosen for the leaflet ) special, attractive (fit for your goods) 2) Space: 3)Content/ Message: 4) Mistakes : 5) Material: 6) Shape: Let less, the better 7) Cost:
Leaflets summary • Definition • Function • Structure • The Art of Leaflet Making
Homework • Review what’ve learnt today • Preview the text on Page185