Analysing Leaflets LO: To analyse a leaflet for a range of features.
Leaflets • Leaflets are always written for a particular reason. They are usually written to inform people about a particular issue and / or to persuade them to donate money or donate money. • Leaflets are often eye catching to encourage people to read them and often contain factual information to help get the point across. • They will often use emotive pictures or language to get people feeling sad or guilty so they will donate. • Turn to page 63
1. The man was innocent.2. The Eastenders actor was questioned by police.3. New mothers are unhappy about governments’ maternity policy.4. More young people are truanting from school.5. Teachers have a heavy workload.6. Students are worried about exams.7. Zoos are not suitable for animals.8. The British transport system is inadequate. 9. The earthquake in Pakistan affected people. 10. The bomb explosions in London affected people.
Now, look at the leaflet you have been given. • What is it about? (2) • Why has it been written? (2) • Who is it aimed at? How can you tell? (4)
Find examples of any of the following and explain whether they are effective and why? • Pictures, bullet points, columns, highlighted boxes, colour, maps, bold headings, different sections, different fonts, italics, cartoons, tables of data / statistics, highlighted or bold words, bright colours, speech bubbles.
Language • Find examples of the following types of words: • Emotive, direct, forceful, factual, persuasive, informative, descriptive, humorous. • Find examples that have the following effects: • Shock, pity, sympathy, anger, understanding, hope, laughter, guilt.
First explain why the following techniques are used and then find examples of the following persuasive techniques: • Repetiton: • Tripling: • Alliteration: • Personal pronouns: • Hyperbole: • Rhetorical questions: • Facts and opinions: • Connotations:
Now, using your notes: • Sum up how you feel about the leaflet. Is it successful? Why? What would you change to make it more appealing? What features do you think work the best?