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Restaurant Name

Our restaurant offers a unique dining experience with a menu curated by renowned athletes turned culinary experts. Indulge in delicious dishes, inspired by their personal journeys, and enjoy exceptional service in a vibrant atmosphere.

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Restaurant Name

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  1. Restaurant Name Business Team Kitchen Team Natalie Coughlin – General Manager Inge de Bruijn– Chief Business Planner Dara Torres– Analyst Steve Lundquist– Analyst Gary Hall, Jr.– Location Manager Jenny Thompson – Executive Chef Brendan Hanssen – Sous Chef Ian Thorpe – Waiter Krisztina Egerszegi – Waitress Michael Phelps – Busboy

  2. Restaurant Name • Tagline/statement that is reflective of your restaurant theme/market position, like • ‘When you’re here, you’re family.’”

  3. Our Core Theme and Identity • Description of cuisine • Market position • Value proposition from customer’s perspective • Etc.

  4. Our Target Market • Description of target market, in terms of • customer types, • location, • segment within a given cuisine (e.g., fast Italian), • service dimension (French service, build-your-own pizza, walk-up window, etc.) • Other relevant descriptors

  5. Core Strategy • Description of value proposition from investor’s perspective • Generic strategy type • Critical success factors • Your capabilities • etc.

  6. Menu Starters, Soups, Salads Entrees • Escargot • Coquille St. Jacques‘ • Buffalo Chicken Wings • Baby Spinach and Seared Ahi Tuna with Wasabi Vinaigrette • Blue Wedge • Grilled Scallops • Broiled Lobster Tails • Carolina Low Country Halibut* • Angus Porterhouse • Country Ham Pad Thai

  7. Carolina Low Country Halibut • Seared filet of fresh Halibut served over griddled Southern-style grits cakes and wilted leeks, finished with a light Pernod cream sauce • Garlic and sea salt-roasted broccoli rabe • Home made Caesar salad • Wine pairing – Cakebread Chardonnay, Anderson Valley, 2005 • Statement re: Why this dish is representative of restaurant strategy, theme, market position? • Menu Price = $ 29.95 + $9.50 (wine) Featured Ingredients Halibut Leeks Grits Pernod Cream sauce Broccoli Rabe

  8. Budget Wholesale Food/Bev. Prices = Retail Prices x .5

  9. Budget Wholesale Food/Bev. Prices = Retail Prices x .5

  10. Principal Competitors Dudley’s Metropol • Cuisine • Brief description • Customers • Cuisine • Brief description • Customers

  11. Principal Competitors Merrick Inn Portofino • Cuisine • Brief description • Customers • Cuisine • Brief description • Customers

  12. General characteristics of your leased property… Size Neighborhood Near other locations of interest? Other stuff… Go visit the place….take a few pictures and add to your presentation and business plan. North Broadway at West Short StreetLexington

  13. General Address or Neighborhood Us Other locational descriptors, like Next to Lexington Opera House Dudley’s Metropol Merrick Inn • There are three different maps…pick/edit the best one for you: • Fayette Co. • Lexington inside New Circle Rd • Zoom in on downtown Lex and UK area

  14. General Address or Neighborhood Us Other locational descriptors, like Next to Lexington Opera House Dudley’s Metropol Merrick Inn

  15. Us General Address or Neighborhood Metropol Other locational descriptors, like Next to Lexington Opera House Dudley’s

  16. Seating • Indoor, patio, etc. • Capacity • Bar, other • Tables • Type • Size • Shape • Settings (white linen, brown paper, etc). • Décor • Other – lighting, music, Physical Characteristics

  17. Layout Use PPoint shapes, another program (CAD) or whatever to provide a general layout of your restaurant. Total Sq. Ft. No. Seats No. Tables Bar

  18. Staffing Plan Front of the House Back of the House • General manager • 1 Maître d‘ • 4 Wait Staff • 1 Bartender • 1 Sommelier • 1 Bus Boys • 2 Valet parking attendants • Executive chef • 2 Line Cooks • 1 Dishwasher

  19. Budget

  20. Budget

  21. Marketing Plan High Hope Steeplechase WUKY Sponsor • Hospitality booth near finish line • Full-page color ad in race day program • 10-second radio spots • NPR “Morning Edition” • NPR “All Things Considered” • WUKY “Curtains at Eight”

  22. Marketing Plan Magazine Ads Sponsorship for LEXArt’s “Gallery Hop” • The Lane Report • Smiley Pete Publications • Business Lexington • Skirt • The Chevy Chaser • Southsider • Keeneland • Keeneland Magazine • Racing programs • Support for (and ad appearing in) official “Gallery Hop Guide”

  23. Budget • Marketing • Where to advertize, promote • How often • Monthly expenses • Commercial Real Estate • Get real $/sq. ft. data • Calculate monthly real estate expenses

  24. Budget…Items to Ignore • Start-up Costs • Leasehold improvements • Tables, chairs, bar, AV equipment, etc. • Bar inventory • Kitchen equipment • Other • Operating Costs • Employee benefits • Utilities • Depreciation of assets

  25. Annual Gross ProfitBefore Taxes $178,952.00

  26. Concluding comments • Why will your business plan work? • Because of strategy? • Unique insights/perspective? • Implementation and execution? Restaurant Name here

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