Download
the exercise company tec n.
Skip this Video
Loading SlideShow in 5 Seconds..
The Exercise Company (TEC) PowerPoint Presentation
Download Presentation
The Exercise Company (TEC)

The Exercise Company (TEC)

128 Views Download Presentation
Download Presentation

The Exercise Company (TEC)

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. The Exercise Company (TEC) Team 5 AnuVellineni Chun-Ku Lin Dawn Tarpinian Doug Haker Kim Wickens 16 August 2012

  2. About TEC Background • Fitness club with emphasis on personal training • Owned by two personal trainers • Located in the Smith Tower, Pioneer Square, Seattle

  3. Improvement opportunities • Text-heavy/unrelated mix of topics/blog format • Vague terms • Unused elements/stale information • Uninviting image • Negative tone • Pages missing content • Pages indistinguishable/can’t tell location in site • No personal trainer bios …we may not be for you.

  4. Business Goals “We want to get the word out that we exist!” • Increase the number of members with training packages by 40% • Increase corporate memberships by 50% • Capacity to increase overall membership from 150 to 400 • Lower cost site hosting

  5. Research findings • Web analytics • 2153 unique visitors • 68% drop off rate at membership page • 51% left site from page they entered on • Demographics • Median household income: $61,000 • 93% of site visitors from Seattle • Use club 1 to 3 times/week • 60% male, 40% female • Average age around 50 • Search logs • Equipment • Exercise • Membership • Rates • Trainers • Surveys • Location/Address/Phone • Personal trainer bios • Hours • Equipment • Pricing

  6. Usability Research • Task tested: find shower information for bikers and runners.

  7. Looks for: • Membership pricing • Hours and location • Equipment Prospective Member “I’d rather find all the relevant information I need to make a decision about a club on the Web site so I don’t have to call them.”

  8. Looks for: • Personal trainer bios • Hours and location • Corporate membership information Corporate Wellness Specialist “I need to know if a club’s workout philosophy is science-based and legitimate”

  9. Findings recommendations Business Goal

  10. Findings recommendations User Need

  11. Findings recommendations User Testing

  12. Findings recommendations User Testing

  13. UI IMPROVEMENTS: Old versus ImprovedHOME PAGE

  14. UI IMPROVEMENTS: Old versus ImprovedABOUT PAGE

  15. UI IMPROVEMENTS: Old versus ImprovedHOME PAGE

  16. UI IMPROVEMENTS: Old versus ImprovedHOME PAGE

  17. UI IMPROVEMENTS: Old versus ImprovedHOME PAGE

  18. Team Challenge • Issue − coding collaboratively on the Web site • Disappearing code in CSS • No versioning • Propagation of unneeded files • Confusing file names • Too many working on site at once • Solutions • Delete local files • Ensure all are working on remote server files • Keep a backup copy on a local machine • Inventory files and delete unneeded • Rename files using a consistent naming convention • Restrict number of developers

  19. Team Collaborationand communication • Basecamp • Strengths • Sharing files • Topical conversations • Assigning and tracking tasks • Every post generated an email • Weaknesses • Every post generated an email • Not compatible with IE7 • Minimal collaboration • Not mobile device friendly • Long lists of information • GoToMeeting • Meeting with clients • Meeting recorded for those not in attendance and future reference • Skype • Real-time conversation while working on the protosite • Meeting

  20. Questions?

  21. Questions?