1 / 7

The essential elements of a strong brand

A typical digital marketing agency Mumbai will use this term loosely to describe a specific type of brand. However, it is the collection of those specific personality traits that humanizes and makes a particular brand unique. It almost treats the brand as a human being and describes its personality and behavior as if it was an actual person. This helps create a strong mental picture of the brand and sets the base to create more assets for it

tingseo
Download Presentation

The essential elements of a strong brand

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Essential Elements of A Strong Brand https://www.ting.in/

  2. Introduction How would one define a strong brand? Ask branding agencies in Mumbai and they will tell you that a strong brand is one that is simple and sticks in the audience's mind. This means that a good brand is made up of much more than a unique insight. It is a collection of words, shapes, sounds, and emotions that come together to create a coherent picture for the audience to understand and remember. Let us break down specific elements of a strong brand and understand them in detail. https://www.ting.in/

  3. Brand personality A typical digital marketing agency Mumbai will use this term loosely to describe a specific type of brand. However, it is the collection of those specific personality traits that humanizes and makes a particular brand unique. It almost treats the brand as a human being and describes its personality and behavior as if it was an actual person. This helps create a strong mental picture of the brand and sets the base to create more assets for it https://www.ting.in/

  4. Brand tonality If the brand personality defines the human characteristics of a particular brand, the brand tonality is a note on the way a brand talks and expresses itself. A good advertising agency in Mumbai will always want to understand the brand tonality before trying to create any assets for a brand's communication. The tonality is of course derived from the personality itself and very clearly outlines how the personality of the brand will come to life through communication. https://www.ting.in/

  5. Brand assets These include the all-important elements of a brand that make it what it really is. It can include the logo of the brand, the unique font it uses, the color palette involved in the brand as well as any other elements like symbols, mnemonics, audio signatures, etc. These days, brands come with a range of different assets that all contribute towards painting a certain picture about the brand. It is important to define their usage well and set guardrails to prevent their misuse as well. https://www.ting.in/

  6. Brand positioning Once your branding exercise is done, the process will always culminate by arriving at a brand positioning. The dictionary definition of positioning basically implies the space your brand occupies in your consumer's mind. The simpler and clearer the positioning statement the easier it will be for your audience to adopt it. However, this can be done only after thorough research and understanding of your industry, the audience, and the kind of competition existing in the market. https://www.ting.in/

  7. Thank You https://www.ting.in/

More Related