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MICRO-MARKETING - THE MOST IMPORTANT CONTENT CREATION TREND OF 2018

As any SEM and SEO agency in Sydney will tell you, micro-marketing requires consolidated efforts from both the content creation team and the media buying team.

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MICRO-MARKETING - THE MOST IMPORTANT CONTENT CREATION TREND OF 2018

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  1. MICRO-MARKETING - THE MOST IMPORTANT CONTENT CREATION TREND OF 2018 Tingdigital.com.au

  2. WHAT IS MICRO-MARKETING? Micro-marketing is quite simply the practice of breaking down your brand’s target audience into defined silos and then crafting communication tailored to them. This is a practice that has revolutionized content creation for brands in recent years making it a boon for any social media agency in Sydney. Tingdigital.com.au

  3. BOON OF THE DIGITAL AGE • Back in the dark ages of the pre-Internet era, advertising and particularly media buying was pretty much a hit and miss exercise. • For instance, newspaper ads and hoardings might reach out to your audience, but they do have massive spillage as your content also ends up being consumed by people who are not your target audience. • The digital age has made it possible for brands to finely slice the audience and reach out only to a particular group. Targeting on social media through the collection of user data ensures that your content can reach any audience anywhere without fear of wasting media spends on irrelevant target groups. Tingdigital.com.au

  4. HOW DOES IT WORK? • First and foremost, micromarketing involves getting to know your audience better. You need to conduct an in-depth study of your audience base and be able to divide it into distinct groups. • Then you’ll need to delve deeper into the demographic and psychographic analysis of these different target groups. • Finally, once you’ve gained a fair amount of knowledge about these different target groups, it’s time to tailor your content to serve them in different ways. Tingdigital.com.au

  5. MAP CUSTOMER JOURNEY Another important point to consider here is the journey of your different customers. The way your audience reacts and interacts with your brand may be different for the different micro-markets. It is essential for you as a brand to map their different journeys in order to understand the best way to reach them. Tingdigital.com.au

  6. A CONSOLIDATED EFFORT As any SEM and SEO agency in Sydney will tell you, micro-marketing requires consolidated efforts from both the content creation team and the media buying team. It’s only when they both work in tandem that they’ll be able to properly identify the different silos, predict their behaviour and craft communication suitable to them. Tingdigital.com.au

  7. Thank You Tingdigital.com.au

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