How To Boost Conversion Rates Of Your Site

1. How to Boost Conversion Rates of Your Site What is conversion rate? Conversion rate is the percentage of visitors that performed a desired action after visiting your website. It is calculated by the number of conversions on your website divide by the total number of unique visitors. A conversion can refer to anything from the purchase of a product to signing up for a newsletter to a download depending on the app or website. Conversion rates help website owners figure out which of their marketing efforts work better than the others. It also helps us understand the areas that need improvement on the site. A good creative digital agency in Sydney will be able to analyze conversion rates and suggest beneficial actions to help increase conversions further through CRO (Conversion Rate Optimization). Working on increasing conversion rates are important because a high conversion rate means your sales are on the rise as well. Here are a few of the top ways through which you can increase your website or app’s conversion rates- Identify problem areas- If your site has a significantly high exit or bounce rate make sure you analyze these issues and figure out the reasons that could be causing them. You can then devise an appropriate plan to tackle these issues. Use exit pop ups- An exit pop is a message that pops up when a customer is about to navigate away from your website. This pop up will usually display a message about why the customer should not leave the website or will give them an offer for something on your site. It is a last resort to stop users from abandoning their cart, leaving your website and to make conversions. Any creative agency in Sydney will tell you that this new marketing technique is extremely effective. Sales, promotions and free shipping- If you are an online store then offering free shipping is a sure shot way to garner more conversions. Another good tactic is to have sales and promotions regularly. Whether you are selling a product or service, make sure that you offer a wide range of payment options to your customers because payment preferences differ from customer to customer and you do not want to lose any of them just because their preferred payment option was not available on your site. Scarcity is always a motivating factor in purchases. Make use of phrases like “only till stocks last”, “for a limited time only”, “only 2 left in stock”. They act as nudges to customers to make a transaction if they have been dilly-dallying over the purchase. People hate filling out forms. So make sure that whatever forms you have on your website or app, be it sign-up forms or order placement forms, keep the fields that

2. need to be filled out as minimal as possible or they might just get tired and abandon the form. Have a large number of calls to action buttons to direct users to your goal. Also, make use of clickable buttons as opposed to links as they look prominent and are more appealing. If you lack the expertise or are not confident performing the testing and hypothesis that is required in the process of CRO then you should definitely seek the help of a digital agency in Sydney for their CRO services.