Web Design factors to Boost your Conversion Rate

1. 8 Web Design Factors For Increased Conversion Rate

2. Website Design Matters • Most of the people correlate conversion with SEO and Lead generation only! • But Intelligent marketers know that Web Design can drive some real conversion • People read or interact more with something that looks attractive • According to a survey 50% people say website design makes them feel credibility of the brand • We’ll share 8 web design principles that will boost your conversion rate.

3. Hicks Law • CRUX • Lesser Choices cause lesser Distraction and lesser Distraction creates More Conversion • Points To remember • Limit the number of choices on your website through web Design • By limiting the number of choices users have, You can boost conversions • Cut short the choices in the Navigation Bar • Tweaks • Navigation bar or scroll down, essential choice for people • Headlines can be skimmed to see which blog post to read • Sharing your post on social media and options for commenting • Choices between purchasing, product reviews, or browsing

4. Rule Of Thirds • Crux • The rule of thirds can be applied to the web design as four middle intersections are strategic places of interest. • Points to remember • Call to action buttons on intersection • Navigation Bar never on Intersection • All four intersections should have the most important things • Tweaks • Call to actions button on the left bottom intersection is preferred by many websites • Try to keep your visitors focused on the intersections • Take a screenshot of the page of your website and compare it to the rule of thirds

5. 8-Second Rule • Crux • You have just mere 8 seconds to get your visitors attention • Points to remember • Large, benefit-driven headline in brief • Eye-catching imagery that conveys the main point • Draws the attention towards your main call to action • Make signup buttons large, simple and clear • Tweaks • Power words to make your copy more engaging • Include multimedia such as video, audio, or other interactive content • Hover effects on your buttons • Use animated exit-popups to re-engage visitors who lost interest

6. Gestalt Similarity Principle • Crux • Keep interrelated things together • Points to remember • Human brain can process things better if they are related • Club interrelated sections and bars • When clubbed together, even the imperfection can create leads • Tweaks • Related headline, description, and opt-in button together • Testimonial boxes, conversion buttons, or images together • Using negative space effectively for correlation

7. Use Negative SPACE • CRUX • Use negative space effectively. Use this empty space to create a design which is more appealing. • Points to remember • Negative space between Header and sidebar can be used properly • Use space between paragraphs • Use space between line and texts • Tweaks • The smaller font needs more space between letters • Break up large texts into smaller paragraphs • Add white space between the larger elements on your site • smaller fonts need more generous line-heights

8. F Pattern • Crux • Visitors browse the website in a F Pattern • Points to remember • People first look from left to right • People scan the page downwards, making small forays into the content • Visibility at the bottom is minimum • Tweaks • Place those headlines down the left-hand side of the page • Less important information can go in the sidebar on the right-hand side of your page • Place the information that you want to get the lowest visibility in the lower right-hand corner of the page

9. Respect users’ Patience • CRUX • Page loading speed should be optimum and users should not be made to wait • Points To remember • People surfing the web are impatient • Seconds delay can result in 7% reduction in conversion • Use Page loading Tools for cross checking • Page Loading Tools

10. Color • CRUX • Color can play a very important role in usability as well as convey the overall meaning of a brand • Points to remember • Different color combinations can create different emotions and reactions • Color scheme for your website should be a combination that evokes the emotion that you want your brand to convey • One way to do this is by curating a Pinterest board • Tweaks • Call to action buttons should be noticeable and vibrant • Highlight should be in a color that stands out from the rest of your site • There should be Stark contrast to all the highlights from rest of the page.