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Explore the key features of an ideal website for Ford SYNC/MyTouch with a welcoming color scheme, interactive elements, and personalized experience. Learn why www.syncmyride.com sets a standard for simplicity and style in navigation and content display. Discover the potential for consistent design elements and personalized color schemes to enhance user experience. Get insights on brochure creation, suitable audience, and display locations, emphasizing the need for detailed yet engaging content to spark curiosity.
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Ford SYNC / MYtouch By: 303 Student
What are we looking for? • A website that inspires ease of use • Welcoming color scheme • No over-the-top animations or distracting graphics • Simple to navigate • Interactive when user wants it to be • Can be personalized
Why this website works • www.syncmyride.com • Easy to read • Easy to navigate • Simple but stylish • User can easily choose their desired path • No scrolling necessary
Is it Consistent? • Simple terms • Large, easy to use/read tabs across top • Important headings in bold • Maintains a single page view with no scrolling involved • Personalized
Color scheme • Follows along with the colors of the SYNC MyTouch System • Colors can be associated with the features of the vehicle • Blue – Climate • Red – Entertainment • Yellow – Phone • Green – Navigation
Brochure • Who will read it? • Current Ford dealership managers and employees • Where will it be displayed? • Ford Showrooms across the nation • Color Scheme? • Needs to be fluent with current SYNC information and materials • What Should it say? • Detailed yet simplistic. Covering the basic concepts,highlight key features, give explanation but not bore readers with details. Leave room for experimenting andexcitement.
Layout • Informative • Terminology that matches current materials • Detailed, but still leaves the customerwanting to explore more • Easy to read • Proximity • What is SYNC, What can it do for you, and what other cool stuff is it capable of?