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Managing User-Created Content - Insights from DELFI Experience

Learn how DELFI manages user-created content and the challenges they face in monitoring and moderating it. Discover their strategies for maintaining a balance between freedom of speech and public interests.

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Managing User-Created Content - Insights from DELFI Experience

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  1. 11/23/07

  2. Managing user created contentBased on DELFI experience Kalle Volkov Development Manager Delfi group 12/12/07, Symposium on Innovative Software Technology

  3. What is user-created content • Blogs • Wikipedia • Podcasts • Video content • Tagged links • ... • Home pages • Chat • Forums • Newsgroups • Commentaries • Photo albums 12/12/07, Symposium on Innovative Software Technology

  4. History • BBS systems (late 1970s to mid 1990s)- possibility to discuss, self-moderated- possibility to share files, owner-moderated • Gopher (1991-..., today almost dead)- pre-WWW, graphical extension to file sharing that introduced hypertext, owner-moderated • WWW (1991-..., killed Gopher)- graphical representation of information- possibility to easily create your “home” in the Internet- commenting and limited communication, owner-moderated • Web 2.0 (2004-..., kills WWW probably)- collaboration- communication- creativity- user-customized content- community-moderated 12/12/07, Symposium on Innovative Software Technology

  5. Let’s go into details (WWW) • Home pages that usually contained (almost) static content • Newspaper sites, mirrors of paper content, updated daily/weekly bases • Corporate sites, updated weekly/monthly bases • Users had minimal impact on content • Only way to create content was to be a “freak” 12/12/07, Symposium on Innovative Software Technology

  6. Second coming of user-created content (Web 2.0) • Its not new - desire to communicate, share thoughts and ideas, make friends and have fun • Technology has evolved into easy-to-use publishing platform for masses • Using open standards as RSS and modern mobile devices endusers are creating vaste amount of cross-media content • Traditional media is not able to satisfy all needs of small communities • Millions connected users are more mobile and resourceful than any media company 12/12/07, Symposium on Innovative Software Technology

  7. Consequence - web top 50 ... 18. microsoft.com ... 32. amazon.com ... 35. IMDB.com ... 40. youporn.com ... 48. BBC.co.uk 1. yahoo.com 2. google.com 3. live.com 4. youtube.com 5. msn.com 6. myspace.com 7. facebook.com 8. wikipedia.org 9. hi5.com 10. orkut.com • In top 10 – 7 user created content sites • First porn site in 40. place • First news site in 48. place • Source: www.alexa.com 12/12/07, Symposium on Innovative Software Technology

  8. Consequences • Amount of content that is created by users is huge, site owners have no time or resources to moderate it • Most popular blogs have millions and millions of readers so the power of their word is compareable to classical media (http://www.ebizmba.com/articles/popular-blogs.html) • People spend a lot of time in alternative world (http://ad-supported-music.blogspot.com/2007/11/time-spent-on-facebook-limits.html) • Money is moving from big channels to alternative spaces 12/12/07, Symposium on Innovative Software Technology

  9. Delfi case • One of the largest user-created content communities in Baltics • Ca 20 000 commentaries daily • Ca 22 000 000 comments in total • Forums • Blogs • Photos • Videos • Web 2.0 initiative in youth sector 12/12/07, Symposium on Innovative Software Technology

  10. Is it possible to monitor all that? • Simple answer: no • Notify creators on their responsibilities • Constantly consult with officials about parties responsibilities • Consult with good lawyers • Teach social concience • Use audience to detect anomalies • Keep your log files! 12/12/07, Symposium on Innovative Software Technology

  11. Freedom of speech vs. public interests • People have right to express their feeling • Offended people have right to sue “someone” • In the internet “someone knows that you are a dog”, it is only a matter of time until you are tracked down to a home address • Log everything! Cartoon by Peter Steiner. The New Yorker, July 5, 1993 issue(Vol.69 (LXIX) no. 20) page 61 12/12/07, Symposium on Innovative Software Technology

  12. Identification of offender -real world example Photo by Paul Kidd found on www.flickr.com 12/12/07, Symposium on Innovative Software Technology

  13. Whom would you accuse? • house owner • paint seller • paint producer • janitor • ... or the guy who wrote this text? 12/12/07, Symposium on Innovative Software Technology

  14. What DELFI does? • Disclaimers – you can’t blame the house owner • “Notice and take it down” – since we use post-moderated scheme in our user-created content then we can react to community reaction • Pre-filtering – some obvious phrases or words can be pre-moderated, letting user know • Distributed moderating – there are many people that manage reports and content, each can override other decisions but log is kept for every action 12/12/07, Symposium on Innovative Software Technology

  15. Next steps • Trust network – contributors that identifiy themselves are more trusted than anonymous users • Power trust – ID-card initiative in EU countries introduce possibility to identify user without exposing their true identity • Filter content by level of trust – you can filter out content that is created by contributors that fall beyond some level 12/12/07, Symposium on Innovative Software Technology

  16. Conclusion • Content creators become more powerful day by day • You can’t spy on all your users • Best alarm bells are other users • Trust networks is tomorrow’s way 12/12/07, Symposium on Innovative Software Technology

  17. Thank You!kalle.volkov@delfi.ee 12/12/07, Symposium on Innovative Software Technology

  18. 11/23/07

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