1 / 13

Sust a inable Competitive Advantage

Sust a inable Competitive Advantage. http:// education-portal.com/academy/lesson/types-of-competitive-advantage-cost-product-niche-sustainable-advantages.html. Advantage over the competition that is not easily copied and thus can be maintained over a long period of time.

Download Presentation

Sust a inable Competitive Advantage

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.


Presentation Transcript

  1. Sustainable Competitive Advantage http://education-portal.com/academy/lesson/types-of-competitive-advantage-cost-product-niche-sustainable-advantages.html Advantage over the competition that is not easily copied and thus can be maintained over a long period of time. Efficiency & Effective Supply Chain Location provides Awareness and Convenience Unique Selling Proposition Retaining Loyal Customers Customer Service http://education-portal.com/academy/lesson/what-is-swot-situation-analysis-in-marketing.html 3-1

  2. The Marketing Plan 3 Phases of a Strategic Plan 3-2

  3. Three Phases of a Strategic Plan Getty Images/Digital Vision Ryan McVay/Getty Images Comstock Images/Almay • Define mission/objectives • Evaluate situation • Identify opportunities • Implementing mkt mix • Evaluating performance • Taking corrective actions 3-3

  4. Step One: Defining the Mission and/or Vision Broad description of an organization’s objectives and the scope of activities it plans to undertake. MADD mission statement: MADD strives to stop drunk driving, support the victims of this violent crime and prevent underage drinking. 3-4

  5. Step Two: Conduct a Situation Analysis Using SWOT (internal and external environmental Analysis) 3-5 Dominos Pizza SWOT

  6. Step Three: Identifying and Evaluating Opportunities Using STP Courtesy The Hertz Corporation 3-6 http://bevideos.mhhe.com/business/video_library/0077450965/swf/Clip_02.html

  7. Step Four: Implement Marketing Mix and Allocate Resources Product Value Creation Price Value Capture Place Value Delivery Promotion Value Communication http://education-portal.com/academy/lesson/competitive-advantage-the-importance-of-strategic-marketing.html

  8. Step Five: Evaluate Performance Using Marketing Metrics --Growth Strategies 3-8

  9. Market Penetration Existing marketing mix Existing customers In what way is a sale a Market penetration strategy? Ryan McVay/Getty Images 3-9

  10. Market Development What can a company do to continue to grow in a difficult retail environment? • Current product and services • New markets Frederic J Brown/AFP/Getty Images 3-10

  11. Product Development Current Markets Used with permission by MTV 2010 MTV Networks All Rights Reserved MTV, all related titles, characters and logos are trademarks owned by MTV Networks, a division of Viacom International Inc. 3-11

  12. Diversification Photo by Joe Scarnici/WireImage/Getty Images 3-12

  13. Step 5: Evaluate Performance Using Marketing MetricsBoston Consulting Group Portfolio Matrix 3-13

More Related