1 / 15

Competitive Advantage

Competitive Advantage. Vs. Market Base Strategy. Resources Base Strategy. Market Based Strategy. Market Attractiveness.

halia
Download Presentation

Competitive Advantage

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Competitive Advantage

  2. Vs MarketBase Strategy • ResourcesBase Strategy

  3. Market Based Strategy Market Attractiveness Menyangkut posisi perusahaan dalamstrukturindustri dan menekankan strategi perusahaan yang fokuspadalingkungan di mana perusahaan beroperasi…..Outside –in perspective (external) • Mengidentifikasi dan memilih dimensi kompetitif • Mendapatkan posisi yang menarik dalam industri • Memilih kombinasi pasarproduk a company analyzes the industry structure and according to the structure it creates its structure and strategy for effective positioning in the industry. (Porter.1980;1985)

  4. Porter’s Five Forces Model

  5. Porter’s Five Forces Model

  6. Resource Based Strategy Resource Available: Tangibles, Intangibles &HR Mengidentifikasi dan menekankan pentingnya penguasaaanatassumber daya dalam mencapai keunggulan kompetitif

  7. Resource Based Strategy Resource Available: Tangibles, Intangibles &HR Barney: 1991 ;2007 Valuable: sumberdayaharusdapatmeningkatkanefisiensidanefektifitasperusahaan Rare: sumberdayainitermasuklangkadandikuasiolehperusahaandalamjumlahbesar Imperfectly imitable: susahuntukditiru Non-Subtituable: tidakadabarangpenggantiuntuksumberdayaini

  8. Competitive Advantage Efficiency and the Experience Curve

  9. Value Chain Analysis • Reduce costs • Increase your competitiveness • Improve your market share Value Chain analysis by Michael Porter (1995)

  10. Value Chain & Competitive Advantage Value Chain Generic Strategy

  11. Value Chain Analysis Just in Time- strategic alliance - Outsourching Co Creator

  12. Competitive Advantage Resources, Capabilities & Core Competencies Culture Trust Human Resources Information Tech Vertical integration Corporate diversification Merger- acquitition – strategic alliance Generic Strategy http://kafebisnis2010.wordpress.com/2011/11/21/leader-sebagai-stimulator-inovasi/#more-57

  13. Competitive Advantage Chan W Kim. Blue Ocean Strategy

  14. Generic Strategy STUCK IN THE MIDDLE Incompatibility between strategy and environment

  15. Generic Strategy Overall Cost Leadership 1. produce the same/better quality at less cost than anyone else. Enjoy greater profits or - in a price war - stay in the market, profitably, with reduced prices.  2. This may revolutionize a firm where industry competition has been sluggish. Competitors may be ill-prepared - mentally, economically, operationally - to minimize costs e.g. steel, retail banking, lager, an in-patient day.  Differentiation - implies a better/different product/service (or perceived as different) from others. With differentiated quality as the target - do we ignore costs?  Quality imperatives demand a strategy equating the product with "desirable" quality standards. Differentiation can earn above average profits even in slow growth or declining market.  Market Niche/Segmentation - focusing on a section or group of the buying public  or  a segment of a product line  or  an area of a geographic market 

More Related