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The 2 R’s of Membership

The 2 R’s of Membership. Recruitment and Retention. Recruitment. Where do you look? Contact methods Sell based on needs Younger Members. Recruitment, cont’d. New places to seek out members Hospitals Food Industry 3Pls and 4 Pls Printing Companies Warehousing Others. Contact Methods.

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The 2 R’s of Membership

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  1. The 2 R’s of Membership Recruitment and Retention

  2. Recruitment • Where do you look? • Contact methods • Sell based on needs • Younger Members

  3. Recruitment, cont’d • New places to seek out members • Hospitals • Food Industry • 3Pls and 4 Pls • Printing Companies • Warehousing • Others

  4. Contact Methods • Postcards • Phone calls • Mailing from headquarters • Trade shows and business events • Unemployment offices • Old member lists from chapters

  5. Recognize the needs • Find out the organizations’ needs • How can your chapter add value? • Know your offerings and strengths • Match your strengths to their needs

  6. What Draws Younger People to APICS? Facebook Linked In Blogs or Tweets On line classes- Weber State or Fox Valley Short term tasks – quick results

  7. What is your chapter doing to find new members??

  8. Retention • A key performance indicator of chapter health • Listen to your members • Use your surveys diligently

  9. Retention • Proactive • Find ways to keep the current members in our chapters • Don’t wait until a member suspends to contact them • Be proactive

  10. Retention • Phone calls most effective • If not renewing, find out why and work to find solution • Extension for unemployed members • Small classes to accommodate customers

  11. Retention • This is not just an annual event. • Your member’s needs will evolve. • Members who are involved and engaged are more likely to continue to do so.

  12. Data • To monitor chapter or district membership one must first have current data • My Chapter/C-Box

  13. My Chapter/C-Box • How many of you use this tool? • What information do you download? • Webinar in September

  14. Retention Continued • Reminder: Professional development doesn't cost—it pays.  • Strong people make strong companies  • Employee morale and retention

  15. Heartland Retention Contest Based on the Sept 2013 Membership numbers through December 2013 $300 APICS Gift Certificate Based on the chapter that maintains the highest retention rate

  16. Tools • Postcards • Handouts • Our district for years lead APICS in retention rates-let’s work together and regain that position

  17. Retention Percentage • Suspend: Don’t renew between now and January 1 • Based on September 1 membership numbers • Manually remove the names of suspends who renew • = 1 – (Members – Suspends)/Members

  18. Example • New Chapter has 100 members • They lose 2 in September, 2 in October, 4 in November and 2 more in December • The 2 in September join again in November, alas, the other 8 are gone • Suspends = 8 • Retention = 92%

  19. Summary It’s about adding value for the customer Use the personal touch WIFM

  20. Questions?

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