How To Stay On Top Of SERPs With SEO Split Tests

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2. How To Stay On Top Of SERPs With SEO Split Tests

3. You’ve heard the phrase, “It’s the little things that count.” Well, taken quite literally, it’s true for search engine optimization (SEO). Sometimes even the smallest things can make all the difference in your site’s SEO rankings, but you wouldn’t know unless you made those small changes. And who’s to say it won’t hurt your rank instead or do nothing at all? As marketers and web developers, we know it takes a lot of work to make large-scale site changes. With an SEO split test, you can test changes to SEO elements on your site to see how they influence your position on search engine results pages (SERPs) before fully committing to site-wide changes.

4. Do you need an experienced team of digital marketers and strategists to assist you in creating your first A/B test? At WebFX we’re no strangers to optimizing websites that drive results, and we’re ready to work with you. Contact us online or give us a ring at +44 2392 16 2255 now! Ready to learn more about optimizing your site for SEO? Read on to learn the basics of A/B testing now. What is SEO A/B split testing? A/B testing for SEO, also referred to as split testing, is the process of making small adjustments to SEO elements on your site’s web pages and monitoring the impact of these changes on the page’s SEO performance.

5. How does an SEO split test work? When you conduct an SEO split test, you’ll split groups of pages with similar templates into two groups — control and test, or variant, pages. To test the success of certain SEO elements on your pages, you would adjust an element on your test pages while leaving your control pages as they currently appear. You’ll then show both groups of pages to site visitors and analyze their results to determine whether to make larger-scale adjustments to your site. Your SEO A/B test’s “results” are data that offer some kind of statistical significance. Essentially, they’re results that show a significant change in page performance on SERPs.

6. What SEO elements can I test? Search engines like Google employ hundreds of SEO ranking factors when creating SERPs. What follows are just a few of the many elements on your site you can adjust in your SEO A/B split test.. Title format and tags

7. The simplest changes to your page’s title tag, like where you used a keyword or your word choice and phrasing, can affect your page’s SEO performance. In your A/B test, try playing around with your titles and title tags to see how things change. Meta descriptions

8. Your meta descriptions briefly tell searchers what a page’s content covers. In many cases, they’re the first things users read about your page (so you want to write it well!). Sometimes even the slightest edits to your meta description like word choice, calls to action (CTAs), and secondary keyword usage can affect how many users choose to click on your website Image alt text

9. Google uses an image’s alt text to understand the subject matter of the image and page context. Adjusting your page’s image alt text to be more descriptive can help you to appear in Google Images search results. Page content

10. The content of your page can significantly affect how your page ranks in the SERPs. When conducting an A/B test, consider adjusting a page’s content length, structure, and keyword usage to see how it influences your SEO rankings. Why you should run an SEO split test SEO split tests give you the opportunity to test changes to SEO elements on your site and analyze the results before committing to large-scale, site-wide changes that take time and money to implement. Read on for a few key reasons you would want to run an SEO split test and how you can benefit from these SEO experiments.

11. Keep up with the times Search engine algorithms are constantly evolving. SEO split tests are a practical way to continue evolving your website to keep up with ever-changing SEO ranking factors. Google came on the scene in 1998, and since then, the search engine has come a long way. It doesn’t rank sites the same way it did before. If we all kept our websites the same while Google kept cranking out new algorithms, we’d have unreliable SERPs with different sites in top spots for keywords all the time. Stay on top of the SERPs (literally)

12. By conducting SEO A/B split tests, you can ride each wave of new algorithms to the top of SERPs. There’s no guarantee you’ll nail a website adjustment on the first go around. Still, with SEO split tests, you can continuously test edits and make changes to your website, knowing they’ll positively affect your SEO rankings. Difference between split tests for SEO and CRO A/B tests aren’t limited to SEO. With split tests, you can also adjust your website to improve your conversion rate optimization (CRO). Because the two marketing strategies are often lumped together, we want to ensure you understand how the two differ.

13. While SEO A/B testing focuses on influencing search engine rankings, CRO testing works to influence user behavior on your site. CRO testing is a perfect way to improve conversion rates. Just like SEO split testing, you can make small adjustments to a site page and see how it affects user behavior. The major difference between the two tests is that CRO testing presents two versions of the same page to Google, then those two pages are randomly assigned to different users. SEO testing takes a handful of similar pages, makes variations to one group of them, and sees how Google ranks each. Content Source: https://www.webfx.com/blog/seo/seo-split-test/