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Mickey D's McMakeover

McDonald's announces a groundbreaking renovation of 30,000 restaurants worldwide, marking the first major redesign in 30 years. The iconic red roof will be replaced with a modern "iPod look," while maintaining the existing Ronald McDonald and golden arches. The revamped design will feature terra cotta colors, less plastic, and more brick and wood. Led by design firm Lippincott Mercer, the new layout introduces three zones: "linger," "grab and go," and "flexible," aimed at enhancing customer experience. Franchisees bear the cost of these renovations, leading to mixed reactions among them.

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Mickey D's McMakeover

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  1. Mickey D's McMakeover

  2. 30,000 worldwide restaurants being completely redesigned at “unprecedented scale” • After 30 years without any renovation, McDonalds plans makeover • Want to create an “ ipod look

  3. Good bye to the red roof • Ronald McDonald and golden arches will stay • Red and yellow colors stay, but changing red to “terra cotta” and adding colors

  4. Less plastic, more brick and wood • Design firm Lippincott Mercer in charge of redesign, a company with successful experience with companies like Nissan in 2002 improving sales immensely • 3 zones within restaurants: “linger”, “grab and go”, “flexible”

  5. “linger” zone Starbucks like atmosphere with sofas and wifi • “grab and go” zone with tall counters with bar stools for customers eating alone • “flexible” zone for families

  6. estimated by franchise consultant 300-400 thousand dollars to redesign • franchisees have to pay for renovations themselves • “many franchisees are dead set against this change, especially because they already spent millions remodeling their restaurants in the past 4 years.” Richard Adams, current franchise owner consultant

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